Marketing Final Exam

Is fit for the purpose for which it was sold all

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Unformatted text preview: plication 111. Shane had every reason to believe that the antacid he purchased would relieve his stomach problems if he followed the directions on the box. This is an example of a(n): a. implied warranty b. functional label c. persuasive label d. express warranty e. universal warranty ANS: A An implied warranty is an unwritten guarantee that the good or service is fit for the purpose for which it was sold. All sales have an implied warranty under the Uniform Commercial Code. PTS: 1 REF: 169 Thinking KEY: CB&E Model Product OBJ: 10-7 TOP: AACSB Reflective MSC: BLOOMS Application 112. Under the _____, all sales have an implied warranty. a. Label Law b. Lanham Act c. Bill of Rights d. Good Housekeeping Seal e. Uniform Commercial Code ANS: E The Uniform Commercial Code regulates all sales. PTS: 1 REF: 169 Thinking KEY: CB&E Model Product OBJ: 10-7 TOP: AACSB Reflective MSC: BLOOMS Comprehension Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings. A large number of these products are intended for personal use. The company is divided into three key divisions: toiletries, household, and professional. The toiletries division sells hair-care brands such as Alberto VO5, Alberto, and Bold Hold. Additionally, this division handles the FDS line of feminine deodorant products. The household division sells brands such as Mrs. Dash seasonings, Papa Dash salt substitute, Baker’s Joy, Sugar Twin, and Static Guard. The professional division sells brands such as Tresemme, TCB, and Indola. Each of the brands listed contains many individual products with varying formulations, such as the Alberto styling products, which include mousse, gel, spritz, spray-in conditioner, and hairspray. 113. Refer to Alberto Culver Company. Based on their intended use, Alberto Culver’s toiletries division products could best be classified as _____ products. a. industrial b. consumer c. business d. convenience e. unsought ANS: B A consumer product is purchased to satisfy an individual’s personal wants. PTS: 1 REF: 158 Thinking KEY: CB&E Model Product OBJ: 10-2 TOP: AACSB Reflective MSC: BLOOMS Application 114. Refer to Alberto Culver Company. The moisturizing version of Alberto mousse could be called a: a. product mix b. product item c. product depth d. product width e. product consistency ANS: B A product item is a specific version of a product that can be distinguished as a distinct offering among Alberto Culver’s products. PTS: 1 REF: 159 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Application 115. Refer to Alberto Culver Company. All the products that Alberto Culver sells in each of its three divisions are the company’s product: a. item b. depth c. width d. mix e. marketing consistency ANS: D The organization’s product mix includes all the products it sells. PTS: 1 Thinking REF: 159 OBJ: 10-3 TOP: AACSB Reflective KEY: CB&E Model Product MSC: BLOOMS Applica...
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