Marketing Final Exam

Is that when he adds new products his customers have

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: n he adds new products, his customers have the final say on whether the product is of any value. According to Torres, “If something doesn’t move, that’s the last time you see it.” By focusing on customer’ wants, the chocolate company exhibits a(n)_____ orientation. a. exchange b. product c. production d. sales e. market ANS: E Torres understands that a sale occurs because a customer makes a decision to buy. PTS: 1 REF: 6 Thinking KEY: CB&E Model Strategy OBJ: 01-2 TOP: AACSB Reflective MSC: BLOOMS Application 47. An organization with a(n) _____ believes that it exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals’ and society’s long-term best interests. a. sales orientation b. market orientation c. ethical business mission d. focused target market strategy e. societal marketing orientation ANS: E The societal marketing orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole. PTS: 1 REF: 6 KEY: CB&E Model Strategy OBJ: 01-2 TOP: AACSB Ethics MSC: BLOOMS Knowledge 48. Most companies become sensitized to community issues after they’ve done enough damage to draw the locals’ anger. Dofasco, Inc., a highly successful steel company in Ontario, tries to get ahead of business and community issues by annually bringing together representatives from the local area and deciding which projects to improve the local environment will be implemented. This annual community-wide meeting indicates Dofasco has a _____ orientation. a. societal marketing b. sales c. reciprocal exchange d. production e. product ANS: A Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve individuals’ and society’s long-term best interests. PTS: 1 REF: 6 KEY: CB&E Model Strategy OBJ: 01-2 TOP: AACSB Ethics MSC: BLOOMS Application 49. Life is good® no longer encloses its apparel in individual poly bags when shipping to customers because the management feels it harms the environment. This is an example of a _____ orientation. a. societal marketing b. sales c. reciprocal exchange d. production e. product ANS: A Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve individuals’ and society’s long-term best interests. PTS: 1 REF: 6 KEY: CB&E Model Strategy OBJ: 01-2 TOP: AACSB Ethics MSC: BLOOMS Application 50. Procter & Gamble (P&G) decided to address the fact that Hispanic women are more likely to die from breast cancer because they’re reluctant to get mammograms or discuss screening. So P&G brought screening to the supermarket, parking mobile mammography vehicles in grocery store parking lots in T...
View Full Document

This document was uploaded on 09/29/2013.

Ask a homework question - tutors are online