Marketing Final Exam

Is true a simultaneous product development refers to

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Unformatted text preview: rks best when all the involved areas (research and development, marketing, engineering, production, and even suppliers) work together rather than sequentially, a process call simultaneous product development. PTS: 1 REF: 176 Thinking KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 36. Which of the following statements about simultaneous product development is true? a. Simultaneous product development refers to the practice of developing multiple new products at the same time. b. With simultaneous product development, all relevant functional areas and outside suppliers participate in all stages of the development process. c. All departments within the company work together at the same time, but to maintain a high level of secrecy, no one outside the company is involved in simultaneous product development. d. Simultaneous product development actually increases the length of time it takes to get a product to market and the time the product will stay in the growth stage of its product life cycle. e. All of these statements about simultaneous product development are true. ANS: B Suppliers are typically involved in the process, which shortens the length of time it takes to get a new product to market. PTS: 1 REF: 176 Thinking KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MSC: BLOOMS Evaluation 37. _____ is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation. a. Use testing b. Test marketing c. Concept testing d. Laboratory testing e. Discontinuous innovation ANS: B After products and marketing programs have been developed, they are usually tested in the marketplace using test marketing, which is the limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation. PTS: 1 REF: 177 OBJ: 11-2 Thinking KEY: CB&E Model Product | CB&E Model Research TOP: AACSB Reflective MSC: BLOOMS Knowledge 38. When selecting a test market city, a researcher should look for a city: a. where the demographics and purchasing habits mirror the overall market for the product b. that has media spillover from other cities to increase media alternatives c. that is as large as possible d. that has limited distribution e. where there is no competition ANS: A Test marketing is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation. The market city should be similar to the overall market for accuracy of results. PTS: 1 REF: 177 OBJ: 11-2 Thinking KEY: CB&E Model Product | CB&E Model Research TOP: AACSB Reflective MSC: BLOOMS Analysis 39. A(n) _____ typically entails showing members of the product’s target market advertising and other promotional materials for several products, including the test product. These people are then taken to a mock or real store, where their purchases are recorded. a. adoption...
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This document was uploaded on 09/29/2013.

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