Marketing Final Exam

Items that you buy at online sites such as ebay

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Unformatted text preview: Funds is providing a _____ that is helpful to women who want to be financially savvy. a. synergy b. tangible resource c. tangible product d. service e. good ANS: D A service is the result of applying human or mechanical efforts to people or objects. PTS: 1 REF: 187 Thinking KEY: CB&E Model Product OBJ: 12-1 TOP: AACSB Reflective MSC: BLOOMS Application 3. PayPal allows you to pay for items that you buy at online sites such as eBay without exposing your credit card or bank account number. To use PayPal, you simply select “PayPal” when checking out at the online store and then allow PayPal to pay directly from a credit card or from your PayPal balance or linked bank account. PayPal would be classified as a: a. good b. tangible resource c. tangible product d. e. service nonprofit organization ANS: D A service is the result of applying human or mechanical efforts to people or objects. PTS: 1 REF: 187 OBJ: 12-1 KEY: CB&E Model Product | CB&E Model Online/Computer TOP: AACSB Technology MSC: BLOOMS Application 4. All of the following are unique characteristics that distinguish services from goods EXCEPT: a. intangible b. inseparable c. searchable d. heterogeneous e. perishable ANS: C Services are intangible, inseparable, heterogeneous, and perishable. PTS: 1 REF: 188 Thinking KEY: CB&E Model Product OBJ: 12-2 TOP: AACSB Reflective MSC: BLOOMS Analysis 5. A service cannot be touched, seen, tasted, heard, or felt in the same manner in which goods can be sensed and, therefore, is referred to as being: a. impervious b. extraneous c. synergistic d. perishable e. intangible ANS: E The basic difference between services and goods is that services are intangible performances. PTS: 1 REF: 188 Thinking KEY: CB&E Model Product OBJ: 12-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 6. A(n) _____ is a characteristic that can be easily assessed prior to purchase, such as the softness of a mattress or the color of curtains. a. search quality b. intangible attribute c. experience quality d. credence quality e. heterogeneity feature ANS: A Search quality is a characteristic that can be easily assessed before purchase. PTS: 1 REF: 188 OBJ: 12-2 TOP: AACSB Reflective Thinking KEY: CB&E Model Product MSC: BLOOMS Knowledge 7. David and Kathy are trying to decide where to go on vacation. David has suggested a cruise. Since neither of them have been on a cruise before, they will be unable to assess the _____ of a cruise until they actually take the vacation. a. tangible attribute b. experience quality c. creative quality d. credence quality e. heterogeneity feature ANS: B An experience quality is a characteristic that can only be assessed after use. PTS: 1 REF: 188 Thinking KEY: CB&E Model Product OBJ: 12-2 TOP: AACSB Reflective MSC: BLOOMS Application 8. “Girls Just Wanna Have Funds” is a Washington, DC, support group that consists mostly of young women who offer tips on budgeting and debt relief. Since you cannot evaluate the quality of the finan...
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