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Marketing Final Exam

Like furniture is the generic name given to

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Unformatted text preview: at sell services rather than products are often large department stores that are located at opposite ends of a mall to create a heavy pedestrian traffic flow c. usually specialize in high-priced items like furniture is the generic name given to supermarkets that are located within shopping malls is a term for retail stores that “drop off” to freestanding locations d. e. ANS: B This describes anchor (or generator) stores. PTS: 1 REF: 244 Thinking KEY: CB&E Model Distribution OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Analysis 84. When JCPenney announced it would open a 97,000-plus square foot anchor store in the new West Grand Promenade, it meant that JCPenney would be: a. the only large store in the shopping center b. a destination store c. expected to create heavy foot traffic for the center d. in an isolated location outside the shopping center structure e. unable to control the local store’s pricing policies ANS: C There is typically more than one anchor store in any mall. Freestanding stores are destination stores. PTS: 1 REF: 244 Thinking KEY: CB&E Model Distribution OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Application 85. The newest generation of shopping centers is: a. b. c. d. e. regional malls shopping business districts lifestyle centers franchised centers strip malls ANS: C Lifestyle centers are open-air shopping centers targeted to upper-income shoppers with an aversion for the “the mall.” PTS: 1 REF: 244 Thinking KEY: CB&E Model Distribution 86. Pop-up shops are: a. OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Comprehension Web sites that pop up while you are visiting a b. c. d. e. site m-commerce convenience retailing e-business temporary retail establishments ANS: E Pop-up shops are temporary shops that allow a flexible location without a long-term commitment. PTS: 1 REF: 244 Thinking KEY: CB&E Model Distribution OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Comprehension 87. The Halloween Super Store is only open from September until November, usually in an otherwise vacant store. This is an example of a: a. temp store b. m-commerce c. convenience retailing d. pop-up shop e. flash store ANS: D Pop-up shops are temporary shops that allow a flexible location without a long-term commitment. PTS: 1 REF: 244 Thinking KEY: CB&E Model Distribution OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Application 88. The overall impression conveyed by a store’s physical layout, decor, and surroundings is referred to as the store’s: a. atmosphere b. merchandising mix c. aura d. position e. positioning ANS: A This is the definition of atmosphere. PTS: 1 REF: 245 Thinking KEY: CB&E Model Strategy OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge 89. Many technologically advanced retailers are using a technique called _____ to analyze the huge amounts of data collected through their point-of-purchase scanning equipment that will enable them to better meet the needs of customers. a. market-basket analysis b. simulated...
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