Marketing Final Exam

Manufacturer of floor coverings and gets paid a

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Unformatted text preview: A merchant wholesaler is an institution that buys goods from manufacturers and resells them to businesses, government agencies, and other wholesalers or retailers. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Knowledge REF: 204 OBJ: 13-2 KEY: CB&E Model Distribution 7. Carl represents a manufacturer of floor coverings and gets paid a commission for finding buyers and linking them up with the manufacturer. Carl is an example of a merchant wholesaler. ANS: F This defines an agent or broker. PTS: 1 REF: 204 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Application 8. The three basic functions a channel intermediary provides are transactional, logistical, and facilitating functions. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Knowledge REF: 205 OBJ: 13-2 KEY: CB&E Model Distribution 9. The logistical functions performed by intermediaries include physically distributing, storing, sorting, and financing. ANS: F Financing is not a logistical function but rather is a facilitating function performed by intermediaries. PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Comprehension 10. Harriet Lowe makes children’s clothing, which she sells at craft festivals to end users. Lowe does not use channel intermediaries, which means she uses a direct channel. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Application REF: 206 OBJ: 13-3 KEY: CB&E Model Distribution 11. The direct channel is used more often in consumer markets than in business-to-business markets. ANS: F The direct channel is used more often in business-to-business markets than in consumer markets. PTS: 1 REF: 207 Thinking KEY: CB&E Model Distribution OBJ: 13-3 TOP: AACSB Reflective MSC: BLOOMS Comprehension 12. LoneStar Bar & Grill is a small chain of restaurants that feature marinated steaks. The marinade is so popular that LoneStar sells it at its restaurants and Kroger supermarkets. This is an example of intensive distribution. ANS: F This is an example of dual distribution (multiple distribution), which occurs when a producer selects two (or more) channels to distribute the same product to target markets. To be intensive distribution, LoneStar would have to offer the product through discount stores, drugstores, supermarkets, and so on. PTS: 1 REF: 208 Thinking KEY: CB&E Model Distribution OBJ: 13-3 TOP: AACSB Reflective MSC: BLOOMS Application 13. Metallurgical Designs makes gold and silver charms for necklaces and bracelets. It markets its charms to a few retailers in any one region and promotes them intensively to those retailers. This is an example of intensive distribution. ANS: F Intensive distribution means the product is available in every outlet the potential customer might want to buy it, not to just a few retailers. PTS: 1 REF: 210 Thinking KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Application 14. S...
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This document was uploaded on 09/29/2013.

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