Marketing Final Exam

Marketing that is illegal in the united states bribe

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Unformatted text preview: ther. Reciprocity and personal relationships contribute to amae. Keiretsu is a network of interlocking corporate affiliates. PTS: 1 REF: 108 OBJ: 07-3 KEY: CB&E Model International Perspective TOP: AACSB Diversity MSC: BLOOMS Knowledge 17. A keiretsu is a(n): a. type of strategic alliance commonly found in Japan method of business e-commerce found in Asia Internet site that offers its customers access to various languages that they can use to conduct their business form of relationship marketing that is illegal in the United States bribe b. c. d. e. ANS: A A keiretsu is a network of interlocking corporate affiliates in Japan. PTS: 1 REF: 108 OBJ: 07-3 Thinking KEY: CB&E Model International Perspective TOP: AACSB Reflective MSC: BLOOMS Knowledge 18. A particular segment of the business market includes those individuals and organizations that purchase goods and services for the purpose of making a profit. They achieve this goal by using purchased goods and services to make other goods, to become part of other goods, or to facilitate the daily operations of the organization. This group is called the _____ segment of the business market. a. institution b. reseller c. wholesaler d. producer e. government ANS: D This describes the producer segment of business customers. PTS: 1 REF: 108 Thinking KEY: CB&E Model Customer OBJ: 07-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 19. According to the text, another commonly used name for producers is: a. fabricators b. installers c. original equipment manufacturers d. product providers e. component networks ANS: C Original equipment manufacturers, or OEMs, include all individuals and businesses that buy business goods and incorporate them into the products they produce for eventual sale to other producers or to consumers. PTS: 1 Thinking REF: 108 OBJ: 07-4 TOP: AACSB Reflective KEY: CB&E Model Customer MSC: BLOOMS Knowledge 20. Corn refiners buy shelled corn and convert it into a variety of products, including high-fructose corn syrup. The refiners then sell the syrup to soda and food product companies for use in foods and beverages. The corn refiners represent the _____ sector of the business market. a. channel b. reseller c. producer d. government e. distributor ANS: C Producers use purchased goods and services to produce other products, to incorporate into other products, or to facilitate the daily operations of the organization. PTS: 1 REF: 108 Thinking KEY: CB&E Model Customer OBJ: 07-4 TOP: AACSB Reflective MSC: BLOOMS Application 21. Southern Fireworks Manufacture Company in Liuyang, China, provides fireworks for companies in America such as Premier Pyrotechnics in Richland, Missouri. This means that Southern is a(n): a. installer of original materials b. demand company c. reseller d. government buyer e. OEM ANS: E An original equipment manufacturer (OEM) is an organization that buys business goods and incorporates them into the products it produces and sells. PTS: 1 REF: 108 Thinking...
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This document was uploaded on 09/29/2013.

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