Marketing Final Exam

Member actually affects another pts 1 ref 212

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Unformatted text preview: OOMS Application 74. A situation that occurs when one marketing channel member intentionally affects another member’s behavior is called: a. channel power b. c. d. e. channel control channel conflict channel dominance channel inversion ANS: B Channel control is when one channel member actually affects another. PTS: 1 REF: 212 Thinking KEY: CB&E Model Distribution 75. A channel leader is also called a(n): a. b. c. d. e. OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge intermediary leader channel captain channel facilitator distribution supervisor channel gatekeeper ANS: B The channel captain is a member of a marketing channel that exercises authority and power over the activities of other channel members. PTS: 1 REF: 212 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge 76. DeBeers sells most of the diamonds it produces to industry. The company controls over 90 percent of the market and has great power over its distributors. In its marketing channel, DeBeers would be considered a: a. channel authority b. channel member c. channel leader d. channel gatekeeper e. power broker ANS: C The channel captain is a member of a marketing channel that exercises authority and power over the activities of other channel members. DeBeers has control over delivery, inventory, and so on. PTS: 1 REF: 212 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Application 77. Johns Manville is the only manufacturer to offer a complete line of formaldehyde-free fiberglass building insulation, which offers superior energy efficiency in hard-to-reach cathedral ceilings and flat roof cavities; plus it is an excellent sound control for interior floors. As the only manufacturer and patent holder of this revolutionary insulation, Johns Manville has great power over its dealers. It is an example of a: a. channel authority b. c. d. e. channel regulator channel captain channel gatekeeper power broker ANS: C A channel captain or channel leader is a member of the marketing channel that exercises authority and power over the activities of other members in the channel. PTS: 1 REF: 212 Thinking KEY: CB&E Model Distribution 78. Channel conflict: a. OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Application always has an adverse effect on the members of the channel is not caused by ideological differences, because such differences would prevent the members from ever operating as a channel is often caused by an inability of some channel members to keep up with the changing times can appear as either internal or external does not occur when multiple distribution channels are used b. c. d. e. ANS: C In a broad context, channel conflict can be good for a channel. It is sometimes caused by ideological differences. It appears as vertical or horizontal. PTS: 1 REF: 212 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Analysis 79. Almost a million fans are willing to buy sub...
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