Marketing Final Exam

Messages to other facebook b c d e users post photos

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Unformatted text preview: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Promotion Comprehension 31. Facebook does NOT allow users to: a. TOP: AACSB Reflective MSC: BLOOMS send private messages to other Facebook b. c. d. e. users post photos and videos share applications upload intellectual property such as slides and presentations share links to external Web sites ANS: D Facebook users cannot upload intellectual property such as slides or presentations; this can be achieved with LinkedIn, however. PTS: 1 REF: 360 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Customer Comprehension TOP: AACSB Reflective MSC: BLOOMS 32. Of the following, who is MOST likely to be a LinkedIn user? a. Erin, a 13-year-old junior high student and b. c. d. e. music lover Mitch, a 24-year-old songwriter who hopes to make it big in Nashville Sharika, a 35-year-old attorney just opening her own practice Jose, a 50-year-old Los Angeles Dodgers fan looking for conversation with other baseball lovers Amanda, a 70-year-old retiree and avid cook ANS: C LinkedIn is used primarily by professionals who wish to build their personal brands online and businesses who are recruiting employees and freelancers. PTS: 1 REF: 361 OBJ: 22-5 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy | CB&E Model Customer | CB&E Model Promotion MSC: BLOOMS Evaluation 33. YouTube, Flickr, and Photobucket are all examples of: a. media sharing sites b. corporate blogs c. virtual worlds d. microblogs e. social networking sites ANS: A Media sharing sites allow users to upload and distribute multimedia content like videos and photos. PTS: 1 REF: 361 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity TOP: AACSB Reflective MSC: BLOOMS Application 34. A movie studio wants to give fans a sneak peek of the trailer for an upcoming film. Which of the following would be the best platform for the studio to use? a. Picasa b. Photobucket c. YouTube d. Imgur e. TwitPic ANS: C YouTube is the highest-trafficked video-based Web site. The other answer choices are photo sharing sites. PTS: 1 REF: 361 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Promotion TOP: AACSB Reflective MSC: BLOOMS Application 35. Which of the following is the best description of a podcast? a. Podcasts are like library card catalogs that b. c. d. e. users can search electronically to find information they need quickly and efficiently. Podcasts are like radio shows that are distributed through various means and not linked to a scheduled time slot. Podcasts are like newspapers that people can upload to their Smartphones and read anywhere. Podcasts are like calendars that people can use to keep track of the important events in their lives. Podcasts are like books that users can read directly on their PC screens. ANS: B Podcasts are digital audio or video files that are distributed serially for other people to listen to or watch. PTS: 1 REF: 361-362 OBJ: 22-5 Thinking KEY: CB&E Model Stra...
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