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KEY: CB&E Model Strategy | CB&E Model Promotion
31. Facebook does NOT allow users to:
a. TOP: AACSB Reflective
MSC: BLOOMS send private messages to other Facebook b.
post photos and videos
upload intellectual property such as slides
share links to external Web sites ANS: D Facebook users cannot upload intellectual property such as slides or presentations; this
can be achieved with LinkedIn, however.
KEY: CB&E Model Strategy | CB&E Model Customer
Comprehension TOP: AACSB Reflective
MSC: BLOOMS 32. Of the following, who is MOST likely to be a LinkedIn user?
Erin, a 13-year-old junior high student and
d. e. music lover
Mitch, a 24-year-old songwriter who
hopes to make it big in Nashville
Sharika, a 35-year-old attorney just
opening her own practice
Jose, a 50-year-old Los Angeles Dodgers
fan looking for conversation with other
Amanda, a 70-year-old retiree and avid
cook ANS: C LinkedIn is used primarily by professionals who wish to build their personal brands
online and businesses who are recruiting employees and freelancers.
TOP: AACSB Reflective
KEY: CB&E Model Strategy | CB&E Model Customer | CB&E Model Promotion
MSC: BLOOMS Evaluation
33. YouTube, Flickr, and Photobucket are all examples of:
media sharing sites
social networking sites
ANS: A Media sharing sites allow users to upload and distribute multimedia content like videos
and photos. PTS: 1
KEY: CB&E Model Strategy | CB&E Model Creativity TOP: AACSB Reflective
MSC: BLOOMS Application 34. A movie studio wants to give fans a sneak peek of the trailer for an upcoming film. Which of the following would be the best platform for the studio to use?
ANS: C YouTube is the highest-trafficked video-based Web site. The other answer choices are
photo sharing sites.
KEY: CB&E Model Strategy | CB&E Model Promotion TOP: AACSB Reflective
MSC: BLOOMS Application 35. Which of the following is the best description of a podcast?
Podcasts are like library card catalogs that b. c. d. e. users can search electronically to find
information they need quickly and
Podcasts are like radio shows that are
distributed through various means and not
linked to a scheduled time slot.
Podcasts are like newspapers that people
can upload to their Smartphones and read
Podcasts are like calendars that people can
use to keep track of the important events
in their lives.
Podcasts are like books that users can read
directly on their PC screens. ANS: B Podcasts are digital audio or video files that are distributed serially for other people to
listen to or watch.
KEY: CB&E Model Stra...
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- Fall '13