Marketing Final Exam

Money is money offered to channel intermediaries to

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: s for each digital skillet they sold, it would be an example of: a. push money b. a trade allowance c. a trade rebate d. pull money e. a functional discount ANS: A Push money is money offered to channel intermediaries to encourage them to “push” products. PTS: 1 REF: 289 Thinking KEY: CB&E Model Promotion OBJ: 18-3 TOP: AACSB Reflective MSC: BLOOMS Application 98. Refer to Digital Cookware. If consumers receive a free spatula with the purchase of Digital Cookware, this is an example of which type of consumer sales promotion? a. A sample b. A premium c. A rebate d. A bonus pack e. An add-on ANS: B A premium is an extra item offered to the consumer. PTS: 1 REF: 286 Communication KEY: CB&E Model Promotion OBJ: 18-2 TOP: AACSB MSC: BLOOMS Application Butterball Turkey Every fall, Americans eat turkey during the holiday season. For some consumers, that is the only time they cook a turkey. Butterball has satisfied loyal customers for more than 50 years and fields about 100,000 phone calls every November from consumers asking cooking questions. So this year, Butterball decided to include a meat thermometer with each turkey so consumers can know when the big bird is ready to eat. Each year, Butterball also selects the best leftover recipe from those posted on its Web site through an online vote with consumers. The consumer submitting the recipe receiving the most votes wins a $1,000 prize. Butterball also hires a company to go into stores and provide bite-size turkey nuggets to consumers so they can taste how moist Butterball turkeys can be. Usually, the person providing the turkey will be standing next to temporary shelves with all the Thanksgiving fixings on it that are set up in the stores this time of year. 99. Refer to Butterball Turkey. The meat thermometer Butterball provides with each turkey is an example of a(n): a. add-on b. trade promotion c. bonus pack d. rebate e. premium ANS: E A premium is an extra item offered to the consumer. PTS: 1 REF: 286 Thinking KEY: CB&E Model Promotion OBJ: 18-2 TOP: AACSB Reflective MSC: BLOOMS Application 100. Refer to Butterball Turkey. If Butterball printed a certificate in a newspaper or magazine advertisement that allowed consumers to receive $2.00 off if they purchase a Butterball turkey, they would be using: a. coupons b. price-offs c. premiums d. loyalty marketing e. sampling ANS: A A coupon is a certificate that entitles consumers to an immediate price reduction when they buy the product. PTS: 1 REF: 285 Thinking KEY: CB&E Model Promotion OBJ: 18-2 TOP: AACSB Reflective MSC: BLOOMS Application 101. Refer to Butterball Turkey. Which sales promotion tool is Butterball using when shoppers in a store are offered a bite-size portion of the turkey? a. A coupon b. A premium c. A sweepstake d. A primary e. Sampling ANS: E Sampling is a promotional program that allows the consumer the opportunity to try a product or service for free. PTS: 1 REF: 287 Thinking KEY: CB&E Model Promotion OBJ: 18-2 TOP: A...
View Full Document

Ask a homework question - tutors are online