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KEY: CB&E Model Promotion
66. Informative promotion is generally used:
d. OBJ: 16-4 TOP: AACSB Reflective MSC: BLOOMS Comprehension
when memory stimulus is needed
when the brand name is well-known to
during the early stages of the product life
during an attempt to gain the immediate
action of a consumer e. when advertising a simple, nontechnical,
mature product ANS: C
Informative promotion is generally more prevalent during the early stages of the product life
KEY: CB&E Model Promotion OBJ: 16-4 TOP: AACSB Reflective MSC: BLOOMS Comprehension 67. The Hollymatic Patty Machine grinds and shapes meat into perfectly sized patties using a
revolutionary new process that decreases shrinkage. The advertising agency is writing copy for
the Hollymatic Patty Machine and has decided on a(n) _____ format because the product is so
Informative promotion is a necessary ingredient for a highly technical product category.
KEY: CB&E Model Promotion OBJ: 16-4 TOP: AACSB MSC: BLOOMS Application 68. When Heinz introduced its ketchup globally, it first had to deal with the fact that ketchup is not a
household staple outside the United States. Heinz had to show foreign users how ketchup can be
used. Globally, Heinz has had to rely primarily on _____ advertising.
Informative promotion seeks to convert an existing need into a want or to stimulate interest in a
new product, generally during the early stages of the product life cycle.
TOP: AACSB Diversity
KEY: CB&E Model International Perspective| CB&E Model Product| CB&E Model Promotion
MSC: BLOOMS Application
69. Maddie’s Beverage Company has recently introduced Wateroos, eight-ounce servings of water in
juice-style containers with straws, to encourage children to drink more water. The goal of
promotion developed for this new healthy alternative beverage for children would be to _____
encourage ANS: A
Informative promotion seeks to stimulate interest in a new product.
KEY: CB&E Model Promotion OBJ: 16-4 TOP: AACSB MSC: BLOOMS Application 70. The American Plastics Council wants to stimulate more consumer demand for products that are
packaged in plastic. The ads will explain how plastics protect families from food spoilage and
contamination. The ads will also describe how tamper-evident plastic seals provide an extra
measure of product safety assurance. By trying to change customers’ perception of plastic
packaging, the council is using _____ promotion.
The council is trying to stimulate demand for consumer products packaged in plastics.
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- Fall '13
- Marketing, AACSB Reflective, CB&E Model Strategy, CB&E Model