Marketing Final Exam

Not become part of a final product such as janitorial

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Unformatted text preview: inexpensive items that do not become part of the final product and are routinely bought. PTS: 1 REF: 115 Thinking KEY: CB&E Model Product 83. Business services: a. b. c. d. e. OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Application are capital items are never outsourced are not used in reciprocity arrangements typically become part of the finished product are expense items ANS: E Business services are expense items that do not become part of a final product, such as janitorial, advertising, or legal services. PTS: 1 REF: 115 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Comprehension 84. A small retailer hired an accountant to run its payroll and pay its taxes. The accountant provided the retailer with: a. OEMs b. processed services c. business services d. accessory services e. service supplies ANS: C Business services are functions performed by outside providers. PTS: 1 REF: 115 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Application 85. The Barter Company (TBC), located in Kennesaw, Georgia, acts as a broker between companies that want to trade products or services. Companies must be a TBC member, and there is a onetime fee to join. TBC charges a brokerage fee on each transaction facilitated. This company is an example of a(n): a. service integrator b. job source c. business service d. extended service e. component service ANS: C Business services are functions performed by outside providers. PTS: 1 REF: 115 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Application 86. The _____ is the set of all persons in an organization who become involved in the purchasing process. a. buying center b. stakeholder committee c. ad hoc purchasing staff d. board of directors e. comptroller’s staff ANS: A This is the definition of a buying center. PTS: 1 REF: 115 Thinking KEY: CB&E Model Customer 87. The buying center: a. b. c. d. e. OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Knowledge will be composed of the same decision makers as long as the purchasing process lasts is typically on the formal organizational chart under the VP for operations requires all purchasing participants to be employed by the purchasing department refers to all those organizational members who become involved in the purchasing process regularly generates formal announcements of who is in the buying center ANS: D The buying center is not a formal, well-defined group. It is simply all the people who become involved in the purchasing process within the company, no matter what their department or position. PTS: 1 REF: 115 Thinking KEY: CB&E Model Customer OBJ: 07-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension 88. Which of the following statements about buying centers is true? a. The most efficient buying centers have no more than five members. b. No one individual should assume more than two buying center roles. c. Buying centers are clearly labeled on all organizational c...
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This document was uploaded on 09/29/2013.

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