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The final stage of the new-product development process is commercialization, the decision to
market a product. PTS: 1
KEY: CB&E Model Product OBJ: 11-2 TOP: AACSB Reflective MSC: BLOOMS Application 104. Refer to Rapala. Because buyers of fishing lures want to have the newest, most technologically
improved lure, most of Rapala’s customers would more than likely fall into the _____ category of
Innovators are the first 2.5 percent of all those who adopt the product.
KEY: CB&E Model Customer OBJ: 11-4 TOP: AACSB Reflective MSC: BLOOMS Application 105. Refer to Rapala. The degree to which the newest lures are perceived as superior to earlier models
refers to their _____, a characteristic used to predict the rate of adoption.
Relative advantage is the degree to which a product is perceived as superior to existing
KEY: CB&E Model Product OBJ: 11-4 TOP: AACSB Reflective MSC: BLOOMS Application 106. Refer to Rapala. Fishing lures are most likely in the _____ stage of their product life cycle.
One of the characteristics of products in the maturity stage is the addition of annual models.
KEY: CB&E Model Product OBJ: 11-5 TOP: AACSB Reflective MSC: BLOOMS Application Going to the Dogs
Demand for pet services is greatly increasing across the United States. In fact, Americans will
spend nearly $44 billion dollars on their pets this year. Many American dog owners are seeking
out “doggy day cares” that are more like a resort or spa than an ordinary kennel for their canine
companion. Day care services for dogs now include toy rooms, outside play areas, doggie
massages, treadmills, swimming pools, and cushy beds for nap time. Pet owners can watch their
pets via a webcam, and some doggy day cares have a phone where owners can talk to their dogs
when they feel their pets need to hear their voices. Rates vary from $20 to $45 a day per pet,
depending on the amenities that the pet owner chooses.
107. Refer to Going to the Dogs. The doggy day care center is more like a dog resort than a dog
kennel. A dog day care represents what type of new product?
New product line
Revision of existing product
The dog day care is an improvement on the standard dog-boarding kennel and, as such, is a
revision of an existing product.
KEY: CB&E Model Product OBJ: 11-1 TOP: AACSB Reflective MSC: BLOOMS Application 108. Refer to Going to the Dogs. Suppose that before opening t...
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- Fall '13