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KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 102. Refer to Redbox. Redbox offers DVDs from several production studios, such as Disney, Sony,
and Paramount. Consumers can rent from Redbox instead of obtaining the DVD from the various
production studios if they want a children’s movie from Disney and an action movie from
Paramount. Thus, one kiosk provides _____ for both consumers and the production studios.
distribution intensity ANS: A
Marketing channels provide contact efficiencies by reducing the number of stores customers must
shop in to complete their purchases.
KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 103. Refer to Redbox. Video stores that distribute DVDs usually also sell popcorn, candy, soft drinks,
and entertainment publications. Basically, they overcome discrepancies of quantity and
assortment by combining products into collections or assortment that consumers want available in
one place. Which channel function does this describe?
Logistical functions include physically distributing, storing, and sorting. Sorting overcomes
discrepancies of quantity and assortment.
KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Application 104. Refer to Redbox. Production studios distribute DVDs in grocery stores, drugstores, discount
stores, entertainment stores, and vending machines like Redbox. Which level of distribution
intensity does this represent?
Intensive distribution is aimed at maximum market coverage.
KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Application 105. Refer to Redbox. Production studios are potentially producing _____ among its existing
distributors by allowing Redbox to rent their DVDs for $1.00.
cognitive dissonance c.
e. supply management divergence
disintermediation ANS: D
Horizontal conflict occurs among channel members on the same level.
KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Application ESSAY
1. What is a marketing channel? What type of businesses make up a marketing channel?
A marketing channel, or channel of distribution, is a business structure of interdependent
organizations that eases the transfer of ownership as products move from producer to business
user or consumer. It encompasses the processes involved in getting the right product to the right
place at the right time. Marketing channels represent “place” in the marketing mix.
Channel members inclu...
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This document was uploaded on 09/29/2013.
- Fall '13