Marketing Final Exam

Of obtaining the dvd from the various production

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Unformatted text preview: user or consumer. PTS: 1 REF: 201 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 102. Refer to Redbox. Redbox offers DVDs from several production studios, such as Disney, Sony, and Paramount. Consumers can rent from Redbox instead of obtaining the DVD from the various production studios if they want a children’s movie from Disney and an action movie from Paramount. Thus, one kiosk provides _____ for both consumers and the production studios. a. contact efficiency b. integration c. d. e. synergy distribution efficiency distribution intensity ANS: A Marketing channels provide contact efficiencies by reducing the number of stores customers must shop in to complete their purchases. PTS: 1 REF: 203 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 103. Refer to Redbox. Video stores that distribute DVDs usually also sell popcorn, candy, soft drinks, and entertainment publications. Basically, they overcome discrepancies of quantity and assortment by combining products into collections or assortment that consumers want available in one place. Which channel function does this describe? a. Logistical functions b. Transactional functions c. Facilitating functions d. Purchasing functions e. Secondary functions ANS: A Logistical functions include physically distributing, storing, and sorting. Sorting overcomes discrepancies of quantity and assortment. PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Application 104. Refer to Redbox. Production studios distribute DVDs in grocery stores, drugstores, discount stores, entertainment stores, and vending machines like Redbox. Which level of distribution intensity does this represent? a. Intensive b. Extensive c. Product focused d. Market focused e. Exclusive ANS: A Intensive distribution is aimed at maximum market coverage. PTS: 1 REF: 210 Thinking KEY: CB&E Model Distribution OBJ: 13-4 TOP: AACSB Reflective MSC: BLOOMS Application 105. Refer to Redbox. Production studios are potentially producing _____ among its existing distributors by allowing Redbox to rent their DVDs for $1.00. a. vertical conflict b. cognitive dissonance c. d. e. supply management divergence horizontal conflict disintermediation ANS: D Horizontal conflict occurs among channel members on the same level. PTS: 1 REF: 212 Thinking KEY: CB&E Model Distribution OBJ: 13-6 TOP: AACSB Reflective MSC: BLOOMS Application ESSAY 1. What is a marketing channel? What type of businesses make up a marketing channel? ANS: A marketing channel, or channel of distribution, is a business structure of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer. It encompasses the processes involved in getting the right product to the right place at the right time. Marketing channels represent “place” in the marketing mix. Channel members inclu...
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This document was uploaded on 09/29/2013.

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