{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Marketing Final Exam

Organizations the marketers of zatarains would most

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 8-5 TOP: AACSB Reflective KEY: CB&E Model Strategy MSC: BLOOMS Analysis 78. Zatarains offers packaged spice mixes for jambalaya, gumbo, and red beans and rice. Consumers can buy the product in the store, so Zatarains sells individual household-size packages to resellers. It also sells institutional-size packages to military bases, schools, restaurants, and other large organizations. The marketers of Zatarains would most likely segment the business market according to: a. company characteristics b. the buying process c. financial terms d. customer relationship objectives e. length of distribution channel ANS: A Each of the buyers of Zatarains’ products have distinct characteristics to be met, such as type of company, company size, and product use. PTS: 1 REF: 129 Thinking KEY: CB&E Model Strategy OBJ: 08-5 TOP: AACSB Reflective MSC: BLOOMS Application 79. Tower Fasteners developed a commanding position in the fastener industry by having in stock over 150,000 different types of fasteners. Tower’s primary market is defined as companies with a need for specialized fasteners. All of the following are characteristics of the buying organization that Tower can use for segmentation EXCEPT: a. psychographic variables b. the method the company uses to make purchases c. geographic location d. personal characteristics of buyers themselves e. company size ANS: A Psychographic variables are used in the consumer market. PTS: 1 REF: 129-130 Thinking KEY: CB&E Model Strategy OBJ: 08-5 TOP: AACSB Reflective MSC: BLOOMS Application 80. Firms can be categorized by the type of purchasing strategy they use. _____ usually contact familiar suppliers and place an order with the first that can meet product and delivery requirements. a. Strugglers b. Actualizers c. Optimizers d. Satisficers e. Experiencers ANS: D This is the definition of satisficers. PTS: 1 REF: 130 Thinking KEY: CB&E Model Customer OBJ: 08-5 TOP: AACSB Reflective MSC: BLOOMS Knowledge 81. Hank operates a plumbing and electrical supply store. He has categorized its business customers by their purchasing strategy. Hank has found it much easier to serve and satisfy the _____, who usually recontact familiar suppliers and place an order immediately if product and delivery requirements are acceptable. a. adopters b. adapters c. optimizers d. innovators e. satisficers ANS: E Satisficers use a simple, quick purchasing strategy of looking for the first available adequate supplier. PTS: 1 REF: 130 Thinking KEY: CB&E Model Customer OBJ: 08-5 TOP: AACSB Reflective MSC: BLOOMS Application 82. Firms can be categorized by the type of purchasing strategy used. _____ consider numerous, even unfamiliar, suppliers and solicit and analyze options. a. Satisficers b. Strivers c. Optimizers d. Actualizers e. Innovators ANS: C This is the definition of optimizers. PTS: 1 REF: 130 Thinking KEY: CB&E Model Customer OBJ: 08-5 TOP: AACSB Reflective MSC: BLOOMS Knowledge 83. The Green Earth, a landscaping comp...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern