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Marketing Final Exam

Organizations product mix includes all of the

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Unformatted text preview: 10-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 38. Most people recognize Campbell’s as a brand of soup, but Campbell’s also manufactures Pace Picante Sauce, Pepperidge Farms products, Prego pasta sauces, Swanson Broth, and V8 juice. All these products are part of Campbell’s: a. marketing equity b. product line c. product mix d. line depth e. product modification ANS: C An organization’s product mix includes all of the products that it sells. PTS: 1 REF: 159 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Application 39. ForeverLawn has recently added two new synthetic lawn products. One of the products includes fake brown grass that makes the synthetic lawn look more realistic, as it appears to have some patches of brown thatch. The other product is K9Grass for consumers who have pet dogs. The addition of these two new synthetic grass products is a way for ForeverLawn to increase its: a. line width b. breadth mix c. mix width d. line depth e. mix depth ANS: D Product line depth is the number of product items in a product line. PTS: 1 REF: 159-160 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Application 40. Procter & Gamble manufactures Tide laundry detergent, the best-selling brand in the United States. But is also offers Tide to Go, which is a stick product consumers can use to clean a spot on their clothing between washings, and small travel packets of Tide detergent. These other products are part of Tide’s product line: a. width b. breadth c. mix d. depth e. synergy ANS: D Product line depth is the number of product items in a product line. PTS: 1 REF: 159-160 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Application 41. There are a number of toothpastes marketed under the Crest brand, including Cavity Protection Crest, Pro-Health Sensitive Shield Crest, Baking Soda Crest, Tartar Protection Crest, and Crest for Kids. This is an example of Crest’s: a. product line width b. product mix c. product line depth d. product mix inconsistency e. marketing mix ANS: C Product line depth is the number of product items in a product line. PTS: 1 REF: 159-160 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Application 42. Proctor & Gamble is a well-known producer of home and beauty products. Along with these products, P&G also markets pet products, prescription drugs, and small appliances. This range of products provides the company with product: a. line height b. line consistency c. mix width d. line depth e. mix depth ANS: C Product mix width refers to the number of different product lines that an organization offers for sale. PTS: 1 REF: 159-160 Thinking KEY: CB&E Model Product OBJ: 10-3 TOP: AACSB Reflective MSC: BLOOMS Application 43. All of the following are benefits from organizing related items into product lines EXCEPT: a. package uniformity b. varying quality c. advertising economies d. efficien...
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