Marketing Final Exam

Purchases still has strategic planning performed back

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Unformatted text preview: ases still has strategic planning performed back at corporate headquarters ANS: C SBUs have separate business functions from one another and have their own mission statements, markets, and planning. PTS: 1 REF: 18 Thinking KEY: CB&E Model Strategy OBJ: 02-2 TOP: AACSB Reflective MSC: BLOOMS Analysis 21. Yildiz Holding of Turkey purchased Godiva Chocolates from Campbell’s Soup Company. Campbell’s sold one of its: a. b. c. d. e. strategic business units (SBUs) strategic alliances action programs transactional units synergistic divisions ANS: A An SBU is a subgroup of a single business or collection of related businesses within the larger organization. PTS: 1 REF: 18 Thinking KEY: CB&E Model Strategy OBJ: 02-2 TOP: AACSB Reflective MSC: BLOOMS Application 22. Until spun off in 2007, Kraft was part of Altria Group, Inc. Kraft had its own management team, mission statement, and target markets different from Altria. Kraft was a _____ of Altria. a. product market niche b. diversified division c. heterogeneous element d. strategic alliance e. strategic business unit ANS: E A strategic business unit usually has its own mission statement, target markets, and separate functional departments. PTS: 1 REF: 18 Thinking KEY: CB&E Model Strategy OBJ: 02-2 TOP: AACSB Reflective MSC: BLOOMS Application 23. Chrysler has a financial unit that is responsible for vehicle leases to consumers. It has a distinct mission, has control over its resources, and plans independent of the other divisions of Chrysler. This financial unit is an example of a(n): a. organizational level b. SWOT c. secure business unit d. business sales unit e. strategic business unit ANS: E A strategic business unit is a subgroup of a single business or collection of related businesses within a larger organization. PTS: 1 REF: 18 Thinking KEY: CB&E Model Strategy OBJ: 02-2 TOP: AACSB Reflective MSC: BLOOMS Application 24. A _____ is a study conducted by an organization to identify its internal strengths and weaknesses and also examine external opportunities and threats. a. situation analysis b. c. d. e. marketing audit trend analysis strategic alternative selection competitive advantage audit ANS: A A situation analysis is sometimes referred to as a SWOT analysis and involves identifying internal strengths (S) and weaknesses (W) and also examining external opportunities (O) and threats (T). PTS: 1 REF: 18 Thinking KEY: CB&E Model Strategy OBJ: 02-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge 25. The SWOT acronym refers to a firm’s analysis of its: a. sales, width of product mix, observations, and technology b. situations, wealth, organizational strengths, and target markets c. strengths, weaknesses, opportunities, and threats d. service levels, willingness to spend, organizational culture, and total revenues e. strategies, willingness to change, objectives, and trends ANS: C SWOT stands for strengths, weaknesses, opportunities, and threats. PTS: 1 REF: 18 Thinking KEY: CB&E Model...
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This document was uploaded on 09/29/2013.

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