Marketing Final Exam

Research pts 1 ref 168 thinking key cbe model product

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Unformatted text preview: rsal pricing codes (UPCs). b. Bar codes were first used in 2000. c. Bar codes can be read by optical scanners. d. Bar codes cannot be used as a marketing research tool. e. All of these statements about bar codes are true. ANS: C Bar codes are also called universal product codes. They were first introduced in 1974. Also, bar codes can be used in single-source research. PTS: 1 REF: 168 Thinking KEY: CB&E Model Product OBJ: 10-5 TOP: AACSB Reflective MSC: BLOOMS Analysis 105. Universal product codes (UPCs) can perform all the following functions EXCEPT: a. allow scanners to match codes with brand names, package sizes, and prices b. print product and price information on cash register tapes c. assist retailers in preparing records of customer purchases d. allow retailers to accurately track sales and control inventories e. provide the detailed nutritional information required by the FDA ANS: E Universal product codes do not contain nutritional information. PTS: 1 REF: 168 Thinking KEY: CB&E Model Product OBJ: 10-5 TOP: AACSB Reflective MSC: BLOOMS Analysis 106. Three aspects of packaging that are especially important in international marketing are labeling, aesthetics, and: a. price b. length of distribution channel c. counterfeiting potential d. warranties e. climate considerations ANS: E Extreme climates and long-distance shipping necessitate sturdier and more durable packages for goods sold overseas. PTS: 1 REF: 169 OBJ: 10-6 TOP: AACSB Reflective Thinking KEY: CB&E Model Product | CB&E Model International Perspective MSC: BLOOMS Comprehension 107. Which type of warranty is a written guarantee? a. b. c. d. e. Complete Express Implied Explicit Primary ANS: B This is the definition of an express warranty. PTS: 1 REF: 169 Thinking KEY: CB&E Model Product OBJ: 10-7 TOP: AACSB Reflective MSC: BLOOMS Knowledge 108. Lands’ End, a catalog retailer, offers a written satisfaction guarantee on all merchandise it sells. In other words, Lands’ End gives its customers a(n) _____ warranty. a. implied b. descriptive c. limited d. full e. express ANS: E An express warranty is a written guarantee. PTS: 1 REF: 169 Thinking KEY: CB&E Model Product OBJ: 10-7 TOP: AACSB Reflective MSC: BLOOMS Application 109. The label on Darwin’s new blazer that reads “Will Not Shrink” is an example of a(n) _____ warranty. a. descriptive b. limited c. implied d. express e. superfluous ANS: D An express warranty is any written guarantee. PTS: 1 REF: 169 Thinking KEY: CB&E Model Product OBJ: 10-7 TOP: AACSB Reflective MSC: BLOOMS Application 110. The statement on a toothpaste box that brushing twice a day with the paste will remove 90 percent of all tartar from the user’s teeth is an example of a(n): a. implied warranty b. functional label c. UPC disclaimer d. express warranty e. universal warranty ANS: D An express warranty is any written guarantee. PTS: 1 REF: 169 Thinking KEY: CB&E Model Product OBJ: 10-7 TOP: AACSB Reflective MSC: BLOOMS Ap...
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