Marketing Final Exam

Retention d faulty selectivity e selective distortion

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Unformatted text preview: on b. incorrect problem recognition c. lifestyle dissonance d. Americanization e. selective exposure ANS: A Selective distortion is a process whereby a consumer changes or distorts information that conflicts with his or her feelings or beliefs. PTS: 1 REF: 96 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Application 89. _____ occurs when consumers remember only information that supports their personal feelings or beliefs. a. Intermittent reinforcement b. Selective exposure c. Selective retention d. Faulty selectivity e. Selective distortion ANS: C This is the definition of selective retention. PTS: 1 REF: 96 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Knowledge 90. Cassandra, an accounting major, read an article stating that accounting graduates are receiving the highest starting salary offers for business majors. The article also stated that marketing majors start with lower salaries but surpass all other majors’ salaries within ten years. A week later, Cassandra doesn’t remember reading this last part of the article, just the first part. This is an example of: a. selective distortion b. selective exposure c. intermittent reinforcement d. selective socialization e. selective retention ANS: E Selective retention is the process whereby a consumer remembers only information that supports personal feelings or beliefs. PTS: 1 REF: 96 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Application 91. Which of the following is the minimum difference in a stimulus that the consumer will notice? a. Minimum level of perception b. Absolute level of perception c. Differential threshold of perception d. Threshold level of perception e. Unique threshold of perception ANS: D The threshold level of perception, which is the minimum difference in a stimulus that the consumer will notice, is sometimes referred to as the “just-noticeable difference.” PTS: 1 REF: 97 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Knowledge 92. A driving force that causes a person to take action to satisfy specific needs is called a(n): a. instigator b. motive c. enforcer d. stimulus e. belief ANS: B Motives drive a person to take action to satisfy a need. PTS: 1 REF: 97 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Knowledge 93. Ranked from the lowest to the highest level, Maslow’s hierarchy of needs model includes: a. safety, esteem, social, physiological, and selfactualization needs b. physiological, social, esteem, economic, and self-actualization needs c. psychological, safety, economic, esteem, and social needs d. physiological, safety, social, esteem, and selfactualization needs e. safety, economic, social, esteem, and selfdevelopment needs ANS: D See Exhibit 6.6. PTS: 1 REF: 97 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Analysis 94. According to Maslow’s...
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