Marketing Final Exam

Rules regulations and habits c software has been

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Unformatted text preview: Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Pricing MSC: BLOOMS Knowledge 96. All of the following statements about the use of the Internet in global marketing are true EXCEPT: a. Opening an e-commerce site on the Internet immediately puts a company in the international marketplace. b. The new Internet economy is being restrained by the old brick-and-mortar rules, regulations, and habits. c. Software has been developed to ease currency conversions by allowing customers to pay for products in the currency of their choice. d. FedEx is a global shipper that helps solve international e-commerce distribution. e. Language barriers are limiting the potential of the Internet in international marketing. ANS: E Sophisticated language translation software can make any site accessible to persons around the world. PTS: 1 REF: 73 OBJ: 05-6 TOP: AACSB Technology KEY: CB&E Model International Perspective | CB&E Model Online/Computer MSC: BLOOMS Evaluation Breathe Right CNS, Inc. is the manufacturer of Breathe Right nasal strips, a spring-loaded adhesive device that can be stuck on your nose to open up the nasal passages. Since their introduction in the United States, Breathe Right strips have been used by athletes hoping to improve their performance through increased oxygen flow, snorers hoping for a sound night’s sleep, and allergy and cold sufferers looking for relief from their stuffed noses. Because CNS is a small company, it initially had trouble promoting its product. Then San Francisco 49er Jerry Rice started regularly wearing them, and U.S. sales took off. Today, Breathe Right strips are marketed in more than 40 countries. When CNS decided to expand globally, its size made it look for a partner. It chose 3M because 3M already had a global market distribution system and because the Breathe Right strips complemented the 3M first aid product line. 97. Refer to Breathe Right. 3M is an example of a(n): a. ethnocentric organization b. standard international market c. multinational corporation d. expatriated organization e. organization with no domestic base ANS: C A multinational corporation is a company that is heavily engaged in international trade, beyond exporting and importing. PTS: 1 REF: 57 OBJ: 05-2 Thinking KEY: CB&E Model International Perspective TOP: AACSB Reflective MSC: BLOOMS Application 98. Refer to Breathe Right. The same Breathe Right nasal strips you can buy in any pharmacy in the United States can also be purchased in 40 other countries. CNS used a _____ strategy. a. mass marketing b. product invention c. market substitution d. product adaptation e. global market standardization ANS: E Global marketing standardization is production of uniform products that can be sold the same way all over the world. PTS: 1 REF: 58 OBJ: 05-2 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 99. Refer to Breathe Right. How people...
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