Unformatted text preview: Reflective
KEY: CB&E Model International Perspective | CB&E Model Pricing
MSC: BLOOMS Knowledge
96. All of the following statements about the use of the Internet in global marketing are true
Opening an e-commerce site on the Internet
immediately puts a company in the
The new Internet economy is being restrained
by the old brick-and-mortar rules, regulations,
Software has been developed to ease currency
conversions by allowing customers to pay for
products in the currency of their choice.
FedEx is a global shipper that helps solve
international e-commerce distribution.
Language barriers are limiting the potential of
the Internet in international marketing. ANS: E
Sophisticated language translation software can make any site accessible to persons around the
TOP: AACSB Technology
KEY: CB&E Model International Perspective | CB&E Model Online/Computer
MSC: BLOOMS Evaluation
CNS, Inc. is the manufacturer of Breathe Right nasal strips, a spring-loaded adhesive device that
can be stuck on your nose to open up the nasal passages. Since their introduction in the United
States, Breathe Right strips have been used by athletes hoping to improve their performance
through increased oxygen flow, snorers hoping for a sound night’s sleep, and allergy and cold
sufferers looking for relief from their stuffed noses. Because CNS is a small company, it initially
had trouble promoting its product. Then San Francisco 49er Jerry Rice started regularly wearing
them, and U.S. sales took off. Today, Breathe Right strips are marketed in more than 40 countries.
When CNS decided to expand globally, its size made it look for a partner. It chose 3M because
3M already had a global market distribution system and because the Breathe Right strips
complemented the 3M first aid product line.
97. Refer to Breathe Right. 3M is an example of a(n):
standard international market
organization with no domestic base
A multinational corporation is a company that is heavily engaged in international trade, beyond
exporting and importing.
KEY: CB&E Model International Perspective TOP: AACSB Reflective
MSC: BLOOMS Application 98. Refer to Breathe Right. The same Breathe Right nasal strips you can buy in any pharmacy in the
United States can also be purchased in 40 other countries. CNS used a _____ strategy.
global market standardization
Global marketing standardization is production of uniform products that can be sold the same
way all over the world.
TOP: AACSB Reflective
KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application
99. Refer to Breathe Right. How people...
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- Fall '13
- Marketing, AACSB Reflective, CB&E Model Strategy, CB&E Model