Marketing Final Exam

Runs advertisements encouraging people to buy

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Unformatted text preview: is the U.S. federal government. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 109 OBJ: 07-4 KEY: CB&E Model Customer 10. NAICS is an industry classification system used by most nations of the world. ANS: F As its name indicates, NAICS (North American Industry Classification System) has been adopted only by the United States, Canada, and Mexico. PTS: 1 REF: 110 Thinking KEY: CB&E Model Strategy OBJ: 07-5 TOP: AACSB Reflective MSC: BLOOMS Knowledge 11. If DuPont runs advertisements encouraging people to buy clothing that contains Lycra (a DuPont product), this would be an attempt to influence secondary demand. ANS: F This is an attempt to influence derived demand. PTS: 1 REF: 110 Thinking KEY: CB&E Model Customer OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Application 12. A decline in the availability of tungsten will slow production of light filaments, which will in turn reduce the demand for light bulbs. This is an example of fluctuating demand. ANS: F This question describes joint demand, which occurs when two or more items are used together in a final product. PTS: 1 REF: 111 Thinking KEY: CB&E Model Customer OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Application 13. While consumer and business markets differ in many ways, the volatility of demand for products is about the same for each type of market. ANS: F The demand for business products tends to be more unstable than the demand for consumer products. PTS: 1 REF: 111 Thinking KEY: CB&E Model Customer OBJ: 07-6 TOP: AACSB Reflective MSC: BLOOMS Comprehension 14. Unlike consumer product channels of distribution, which usually have one or more intermediaries, channels of distribution for business products are often direct. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 112 OBJ: 07-6 KEY: CB&E Model Distribution 15. Most business marketers emphasize personal selling in their promotion efforts. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 113 OBJ: 07-6 KEY: CB&E Model Promotion 16. Another commonly used term for accessory equipment is installations. ANS: F Another commonly used term for major equipment is installations. PTS: 1 REF: 113 Thinking KEY: CB&E Model Product OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Knowledge 17. Individual producers of raw materials have great flexibility in pricing their products. ANS: F Prices of raw materials are set by the market, and individual producers have little pricing flexibility. PTS: 1 REF: 113 Thinking KEY: CB&E Model Pricing OBJ: 07-7 TOP: AACSB Reflective MSC: BLOOMS Comprehension 18. Items that are ready for assembly and retain their identities when incorporated into another product are called component parts. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Knowledge REF: 113-114 OBJ: 07-7 KEY: CB&E Model Product 19. Consumable items that do not become part of the final product are called supplies. ANS: T PTS: 1 TOP...
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This document was uploaded on 09/29/2013.

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