Marketing Final Exam

Sample d sampling error e probability sample ans e a

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Unformatted text preview: ws by selecting street intersections at random and then using a given route for the interviewers to follow––such as every fifth house on the right side of the road until the end of the street and then turn east and interview every fifth house on the left. This is a: a. convenience sample b. stratified sample c. nonprobability sample d. sampling error e. probability sample ANS: E A probability sample is characterized by every element in the population having a known statistical likelihood of being selected, allowing an estimate of the accuracy of the sample. PTS: 1 REF: 148 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Application 91. While discussing an upcoming marketing research study of how the home decorating industry is affected by the teenage consumer, you emphasize the necessity of having a sample that is representative of the population. What type of sample must be used? a. A nonprobability sample b. A quota sample c. A convenience sample d. A probability sample e. A field service sample ANS: D A probability sample is characterized by every element in the population having a known statistical likelihood of being selected, allowing an estimate of the accuracy of the sample. PTS: 1 REF: 148 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Application 92. A university hospital is interested in getting a cross section of patients’ opinions on proposed changes that will make the hospital stay more like a motel stay in terms of amenities. The cost of the new amenities will be reflected in higher rates. The university hospital used a random number table to select participants from the list of patients who are currently in the hospital. This is an example of a _____ sample. a. representational b. convenience c. nonprobability d. synergistic e. random ANS: E When using a random sample, every member of the population has a known and equal chance of selection. PTS: 1 REF: 148 Thinking KEY: CB&E Model Research OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Application 93. A _____ sample is any sample in which little or no attempt is made to obtain a representative cross section of the population. a. frame b. random c. probability d. nonprobability e. representational ANS: D This is the definition of a nonprobability sample. PTS: 1 REF: 148 Thinking KEY: CB&E Model Research 94. Nonprobability samples: a. b. c. d. e. OBJ: 09-3 TOP: AACSB Reflective MSC: BLOOMS Knowledge require more expensive marketing research than probability sampling include any sample in which little is done to obtain a representative cross section of the population by definition must be representative of the population often start out with random numbers to ensure selection of subjects is truly random offer an easy method for determining sampling error ANS: B A nonprobability sample is any sample in which there is little or no attempt to obtain a representative cross section of the population. PTS: 1 REF: 148 Thinking KEY: CB&...
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