Marketing Final Exam

Service d tangible service e complete service ans c

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Unformatted text preview: ague Baseball game ANS: A Information processing describes services that use brainpower directed at a customer’s assets. PTS: 1 REF: 191 Thinking KEY: CB&E Model Product OBJ: 12-4 TOP: AACSB Reflective MSC: BLOOMS Analysis 49. The most basic benefit the consumer is buying in a service is referred to as the: a. primary service b. inherent service c. core service d. tangible service e. complete service ANS: C This is the definition of core service. PTS: 1 REF: 191 Thinking KEY: CB&E Model Product OBJ: 12-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 50. TeamBuilds is a service organization that has corporate teams pay $7,500 for an all-day teambuilding session with a management consultant while they work together on renovating a Habitat for Humanity home. TeamBuilds’ _____ service is improved work team relationships. a. primary b. core c. niche d. supplementary e. foundation ANS: B Core service is the most basic benefit the consumer is buying. PTS: 1 REF: 191 Thinking KEY: CB&E Model Product OBJ: 12-4 TOP: AACSB Reflective MSC: BLOOMS Application 51. Western Union is in the business of providing a medium for international money transfers. Through the services of Western Union, a Mexican working in the United States can transfer a portion of his or her earnings to family members still living in Mexico. The wire transfer of funds is the _____ service the company provides. a. b. c. d. e. supplementary benchmarked core primary fundamental ANS: C Core service is the most basic benefit the consumer is buying. PTS: 1 REF: 191 Thinking KEY: CB&E Model Product OBJ: 12-4 TOP: AACSB Reflective MSC: BLOOMS Application 52. A group of services that support or enhance the core service is called: a. secondary services b. peripheral services c. additional services d. supplementary services e. complementary services ANS: D This is the definition of supplementary services. PTS: 1 REF: 191 Thinking KEY: CB&E Model Product OBJ: 12-4 TOP: AACSB Reflective MSC: BLOOMS Knowledge 53. Western Union is in the business of providing a medium for international money transfers. Through the services of Western Union, a Mexican working in the United States can transfer a portion of his or her earnings to family members still living in Mexico. The company is now planning to move into areas traditionally handled by banks, such as offering its customers checking accounts and loans. If it does follow through and provide these additional services, Western Union will exemplify _____ services. a. complementary b. secondary c. peripheral d. supplementary e. additional ANS: D Supplementary services are a group of services that support or enhance the core service. PTS: 1 REF: 191 Thinking KEY: CB&E Model Product OBJ: 12-4 TOP: AACSB Reflective MSC: BLOOMS Application 54. _____ is the strategy that uses technology to deliver customized services on a mass basis. a. Mass standardization b. Aggregated service c. Technological processing d. e. Mass customization Aggregated marketing ANS: D...
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This document was uploaded on 09/29/2013.

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