Marketing Final Exam

Sold because consumers are not shopping as much as

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Unformatted text preview: s they used to due to lower purchasing power. Shabby Chic is apparently dealing with which level of economic activity? a. b. c. d. e. Stagflation Recession Inflation Stagnation Distension ANS: B Recession is a period of economic activity characterized by negative growth. PTS: 1 REF: 47 Thinking KEY: CB&E Model Pricing OBJ: 04-5 TOP: AACSB Reflective MSC: BLOOMS Application 53. In the future, electrical power may come from quantum nucleonics, a form of nuclear power that produces no residual radiation. The ability to use this form of power will require equipment adaptations, but it will solve the world’s need for clean and efficient power. When quantum nucleonics is developed, it will be an example of how _____ factors can affect an organization. a. technological b. competitive c. economic d. cultural e. demographic ANS: A Quantum nucleonics is part of the technological environment. PTS: 1 REF: 48 KEY: CB&E Model Strategy OBJ: 04-6 TOP: AACSB Technology MSC: BLOOMS Application 54. Commercial truck drivers have suffered financially as a result of increasing diesel fuel prices. As they look for ways to make their trucks perform more efficiently, manufacturers have created truck body designs that are more aerodynamically sound. This is an example of how _____ factors can help during recessionary periods. a. technological b. competitive c. economic d. cultural e. demographic ANS: A Technology enables more efficient product designs. PTS: 1 REF: 48 KEY: CB&E Model Strategy 55. The two types of research are: a. b. c. d. OBJ: 04-6 TOP: AACSB Technology MSC: BLOOMS Application basic and applied primary and secondary profit and not-for-profit domestic and global e. basic and advanced ANS: A Basic research attempts to expand the frontiers of knowledge but is not aimed at a specific, pragmatic problem. Applied research, in contrast, attempts to develop new or improved products. PTS: 1 REF: 48 Thinking KEY: CB&E Model Research OBJ: 04-6 TOP: AACSB Reflective MSC: BLOOMS Knowledge 56. Which type of research is also called pure research and attempts to expand the frontiers of knowledge but is not aimed at a specific, pragmatic problem? a. Applied b. Basic c. Primary d. Secondary e. Synergistic ANS: B Basic research aims to confirm an existing theory or to learn more about a concept or phenomenon. PTS: 1 REF: 48 Thinking KEY: CB&E Model Research OBJ: 04-6 TOP: AACSB Reflective MSC: BLOOMS Application 57. Juan is a marketing professor researching consumer decision-making processes. Specifically, he is examining if including a picture in a print advertisement is more effective than not including a picture in influencing readers’ attitude toward the advertisement and brand advertised. He is not researching any specific brand, but rather he is interested in testing Dual Coding theory that predicts that pictures will have a more positive impact on attitudes. Juan is conducting _____ research. a. secondary b. basic c. applied d. complex e. synergistic ANS: B Basic research aims to expand the frontiers of kno...
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This document was uploaded on 09/29/2013.

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