Marketing Final Exam

Sold to the public at prices only slightly higher

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Unformatted text preview: gatekeeper ANS: B An opinion leader is an individual who influences the opinions of others. PTS: 1 REF: 90 Thinking KEY: CB&E Model Customer OBJ: 06-6 TOP: AACSB Reflective MSC: BLOOMS Application Interface Interface, a manufacturer of floor covering products, has recently entered into an agreement with Cargill, Inc. and Dow Chemical Company to develop a carpet manufactured from corn fiber rather than the traditional nylon. Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles. Interface’s CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and not petroleum dependent. 130. Refer to Interface. A consumer who was in the market for floor covering would be most likely to locate information on the biodegradable floor tiles during which stage of the consumer decisionmaking process? a. Evaluation of alternatives b. Internal information search c. External information search d. Need recognition e. Postpurchase behavior ANS: C The information would come from an outside source since it is a new product. PTS: 1 REF: 77 Thinking KEY: CB&E Model Customer OBJ: 06-2 TOP: AACSB Reflective MSC: BLOOMS Application 131. Refer to Interface. Which of the following is the BEST example of a nonmarketing-controlled information source for floor tiling? a. A store display showing the various colors of tiles available b. An ad in Better Homes & Gardens for floor tiles c. d. e. A salesperson at a store that specializes in floor coverings A brochure explaining why the corn-based floor tiles are superior to nylon ones A discussion with coworkers about the best floor tiles to buy ANS: E Any kind of word-of-mouth communication or discussion about a product would be an example of nonmarketing-controlled information sources. PTS: 1 REF: 77 Thinking KEY: CB&E Model Customer OBJ: 06-2 TOP: AACSB Reflective MSC: BLOOMS Application 132. Refer to Interface. To reduce potential _____, Interface could include a letter in every box of corn-fiber carpet tiles congratulating the buyer on helping to protect the environment. a. cognitive dissonance b. buyer repentance c. consumer affectation d. affective dissonance e. consumer cognition ANS: A Postpurchase messages are one way marketing managers can reduce cognitive dissonance. PTS: 1 REF: 81 Thinking KEY: CB&E Model Customer OBJ: 06-3 TOP: AACSB Reflective MSC: BLOOMS Application 133. Refer to Interface. Which of the following is an example of a cultural influence on consumer buying decisions? a. Personality of the buyer b. How much the buyer knows about actions he or she can take to save the environment c. Lifestyle of the buyer d. The buyer’s motivation for buying the cornfiber carpet tile e. The acceptance of green marketing among a society ANS: E Culture is a set of values, norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts, or produ...
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This document was uploaded on 09/29/2013.

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