Marketing Final Exam

Spatial discrepancies b contact expertise c

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Unformatted text preview: A marketing channel is a business structure of interdependent organizations that reaches from the point of product origin to the consumer. PTS: 1 REF: 201 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 4. Marketing channels can achieve economies of scale through: a. overcoming spatial discrepancies b. contact expertise c. specialization and division of labor d. overcoming temporal discrepancies e. overcoming discrepancies of quantity ANS: C The concept of specialization and division of labor involves breaking down a complex task into smaller, simpler ones and allocating them to spets, creating greater efficiency and lower average production costs. PTS: 1 REF: 202 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Analysis 5. Distribution channels aid in overcoming barriers to exchange that are created in the production process by overcoming all of the following types of discrepancies EXCEPT: a. possession b. assortment c. quantity d. spatial e. temporal ANS: A Channels facilitate the end goal of possession of the goods, but they do not help to overcome a discrepancy of possession. PTS: 1 REF: 202 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Analysis 6. A discrepancy of _____ is the difference between the amount of product produced and the amount an end user wants to buy. a. space b. quantity c. assortment d. accumulation e. possession ANS: B This is the definition of the discrepancy of quantity. PTS: 1 REF: 202 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Knowledge 7. Kraft Foods produces millions of packages of Chips Ahoy cookies each year, but consumers only want to purchase one package at a time. This difference between the amount Kraft produces and the amount a consumer wants to buy is referred to as a: a. discrepancy of quantity b. discrepancy of assortment c. spatial discrepancy d. temporal discrepancy e. discrepancy of possession ANS: A A discrepancy of quantity is the difference between the amount of product produced and the amount an end user wants to buy. PTS: 1 REF: 202 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 8. Which of the following is the lack of all the items a customer needs to receive full satisfaction from a product or products? a. Discrepancy of assortment b. Discrepancy of quantity c. Spatial discrepancy d. Temporal discrepancy e. Discrepancy of possession ANS: A This is the definition of the assortment discrepancy. PTS: 1 REF: 202-203 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Knowledge 9. McKesson Wholesalers provides healthcare products to pharmacies. It purchases bandages, gauze, antibacterial cream, and ointments from a variety of different manufacturers and resells them to pharmacies so that many of the items a customer might need for a cut will be av...
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