Marketing Final Exam

That the park was detonating more than 50 pounds of

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ives in its nightly fireworks displays. In the small nation, the use of explosives is stringently controlled. This is an example of how _____ factors can influence a business. a. competitive b. legal and political c. economic d. technological e. cultural ANS: B Laws and/or regulations regarding the amount of explosives allowed are part of the political and legal environment. PTS: 1 REF: 49 Thinking KEY: CB&E Model Strategy OBJ: 04-7 TOP: AACSB Reflective MSC: BLOOMS Application 64. One of the results of the Americans with Disabilities Act is an increase in the numbers of disabled travelers. Publications like Emerging Horizons, a California-based, 25,000-circulation magazine focus on accessible travel, and businesses, such as Mobility Challenged Vacations Ltd., see that disabled tourists are a growing market. One can argue the increase in tourism by the disabled was due to: a. controllable elements within corporate structures legal forces that changed the attractiveness of vacation options macroeconomic conditions that made U.S. destinations more competitive relative to international spots a shift in regulatory controls from the public sector to the private sector competitive forces that changed how disabled tourists perceive vacations b. c. d. e. ANS: B Changes in the legal environment can have a dramatic effect on marketing strategy. PTS: 1 REF: 49 Thinking KEY: CB&E Model Strategy OBJ: 04-7 TOP: AACSB Reflective MSC: BLOOMS Application 65. China’s new 5 percent tax on disposable wooden chopsticks, reflecting concerns about deforestation, has been praised by environmentalists. The move is hitting hard at the Japanese, who consume 25 billion sets of wooden chopsticks annually. Almost all of the chopsticks used in Japan come from China. The requirement for Chinese manufacturers of wooden chopsticks to pay the 5 percent tax is a _____ factor in their external environment. a. competitive b. social c. demographic d. technological e. legal ANS: E The tax is an example of government regulation. PTS: 1 REF: 49 Thinking KEY: CB&E Model Strategy OBJ: 04-7 TOP: AACSB Reflective MSC: BLOOMS Application 66. The _____ Act strengthened the Clayton Act to prevent corporate acquisitions that reduce competition. a. Hart-Scott-Rodino b. Lanham-Scott c. Celler-Kefauver Antimerger d. Robinson-Patman e. Sherman ANS: C See Exhibit 4.1. The Celler-Kefauver Antimerger Act of 1950 bolstered the Clayton Act’s provision dealing with interlocking directorates and closed another loophole that had allowed corporate takeovers. PTS: 1 REF: 50 Thinking KEY: CB&E Model Strategy OBJ: 04-7 TOP: AACSB Reflective MSC: BLOOMS Knowledge 67. A cold medicine manufacturer offers a promotion allowance to retailers for setting up displays featuring its products. Retailers are also offered promotional allowances on purchases of the products. Which legislation requires the manufacturer to make these promotion allowances available to all retailers on a proportionately equal...
View Full Document

Ask a homework question - tutors are online