Unformatted text preview: ives in its nightly fireworks displays. In the small nation, the use of
explosives is stringently controlled. This is an example of how _____ factors can influence a
legal and political
Laws and/or regulations regarding the amount of explosives allowed are part of the political and
KEY: CB&E Model Strategy OBJ: 04-7 TOP: AACSB Reflective MSC: BLOOMS Application 64. One of the results of the Americans with Disabilities Act is an increase in the numbers of disabled
travelers. Publications like Emerging Horizons, a California-based, 25,000-circulation magazine
focus on accessible travel, and businesses, such as Mobility Challenged Vacations Ltd., see that
disabled tourists are a growing market. One can argue the increase in tourism by the disabled was
due to: a. controllable elements within corporate
legal forces that changed the attractiveness of
macroeconomic conditions that made U.S.
destinations more competitive relative to
a shift in regulatory controls from the public
sector to the private sector
competitive forces that changed how disabled
tourists perceive vacations b.
e. ANS: B
Changes in the legal environment can have a dramatic effect on marketing strategy.
KEY: CB&E Model Strategy OBJ: 04-7 TOP: AACSB Reflective MSC: BLOOMS Application 65. China’s new 5 percent tax on disposable wooden chopsticks, reflecting concerns about
deforestation, has been praised by environmentalists. The move is hitting hard at the Japanese,
who consume 25 billion sets of wooden chopsticks annually. Almost all of the chopsticks used in
Japan come from China. The requirement for Chinese manufacturers of wooden chopsticks to pay
the 5 percent tax is a _____ factor in their external environment.
The tax is an example of government regulation.
KEY: CB&E Model Strategy OBJ: 04-7 TOP: AACSB Reflective MSC: BLOOMS Application 66. The _____ Act strengthened the Clayton Act to prevent corporate acquisitions that reduce
See Exhibit 4.1. The Celler-Kefauver Antimerger Act of 1950 bolstered the Clayton Act’s
provision dealing with interlocking directorates and closed another loophole that had allowed
corporate takeovers. PTS: 1
KEY: CB&E Model Strategy OBJ: 04-7 TOP: AACSB Reflective MSC: BLOOMS Knowledge 67. A cold medicine manufacturer offers a promotion allowance to retailers for setting up displays
featuring its products. Retailers are also offered promotional allowances on purchases of the
products. Which legislation requires the manufacturer to make these promotion allowances
available to all retailers on a proportionately equal...
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