Marketing Final Exam

The slogan youre in good hands with allstate these ads

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: hierarchy of needs model, the first needs most people would try to satisfy are their _____ needs. a. safety b. physiological c. economic d. esteem e. derived ANS: B The needs in order of lowest to highest are: physiological, safety, social, esteem, and selfactualization. PTS: 1 REF: 97 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Comprehension 95. Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance. Hence the slogan “You’re in Good Hands with Allstate.” These ads focus on which of Maslow’s needs?: a. Esteem needs b. Economic needs c. Safety needs d. Physiological needs e. Social needs ANS: C Maslow’s hierarchy of needs include physiological needs, safety needs, social needs, esteem needs, and self-actualization needs. The insurance company’s selling point of safety is focusing on consumers’ safety needs. PTS: 1 REF: 98 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Application 96. Jan’s twin sister Joan is a fantastic cook who makes wonderful homemade meals for her family. Jan cannot cook and wishes she could do the same. An ad for Stove Top stuffing promises “one box, three meal ideas, 30 minutes.” Jan makes a point of adding this item to her grocery list. According to Maslow’s hierarchy of needs, this ad appeals to Jan’s _____ needs. a. physiological b. interactive c. esteem d. safety e. self-actualization ANS: C Self-esteem needs include self-respect and a sense of accomplishment. PTS: 1 REF: 98 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Application 97. Ralph played mediocre golf for over 20 years. Then he retired and vowed to improve his golf game by buying one of the sets of new golf clubs that promise increased distance and have a $700 price tag. According to Maslow’s hierarchy of needs, Ralph is most likely trying to satisfy his _____ needs. a. social b. safety c. self-actualization d. physiological e. psychological ANS: C Ralph is engaged in a self-improvement process. PTS: 1 REF: 98 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Application 98. The slogan used by the manufacturer of Jaguar automobiles, “Don’t dream it. Drive it.” was intended to appeal to consumers’: a. physiological needs b. social needs c. safety needs d. esteem needs e. self-actualization needs ANS: E The slogan indicates that the ownership of the car will allow the user to realize his or her full potential. PTS: 1 REF: 98 Thinking KEY: CB&E Model Customer OBJ: 06-8 TOP: AACSB Reflective MSC: BLOOMS Application 99. If an advertiser wanted to create ads for a restaurant that stimulate the self-actualization motivation, it would create ads that: a. emphasize hunger b. emphasize that only those people who want to tell others they have risen to the top of their profession use the restaurant c. inform consumers about the c...
View Full Document

This document was uploaded on 09/29/2013.

Ask a homework question - tutors are online