Marketing Final Exam

To sell john deere tractors this retailer is a a

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Unformatted text preview: in products provided by a manufacturer or wholesaler. PTS: 1 REF: 241 Thinking KEY: CB&E Model Distribution OBJ: 15-5 TOP: AACSB Reflective MSC: BLOOMS Application 67. A retailer in Winnsboro, Louisiana, is licensed to sell John Deere tractors. This retailer is a: a. product and trade name franchisee b. restricted franchisor c. business format franchisee d. licensed franchisor e. relationship franchisee ANS: A In product and trade name franchising, a dealer agrees to buy or sell certain products or product lines from a supplier. PTS: 1 REF: 241 Thinking KEY: CB&E Model Distribution OBJ: 15-5 TOP: AACSB Reflective MSC: BLOOMS Application 68. Which form of franchising is an ongoing business relationship between a franchisor and a franchisee where the franchisor “sells” a franchisee the rights to use the franchisor’s approach to doing business? a. Primary franchising b. Product and trade name franchising c. Business format franchising d. e. Process franchising Service franchising ANS: C This describes business format franchising. Examples include restaurant, hotel and motel, printing, and real estate franchises. PTS: 1 REF: 241 Thinking KEY: CB&E Model Distribution OBJ: 15-5 TOP: AACSB Reflective MSC: BLOOMS Knowledge 69. Domino’s pizza, Hyatt Corporation, and Wendy’s are all examples of _____ because the franchisee buys the right to use the franchisor’s approach to doing business. a. product and trade name franchisors b. redistributor franchisors c. business format franchisors d. licensed franchisors e. relationship franchisors ANS: C Business format franchising is an ongoing relationship between a franchisor and a franchisee in which the franchisor sells a franchisee the rights to use a format or approach to doing business. PTS: 1 REF: 241 Thinking KEY: CB&E Model Distribution OBJ: 15-5 TOP: AACSB Reflective MSC: BLOOMS Application 70. Arby’s, Jiffy-Lube, Baskin-Robbins, and Sylvan Learning Centers are examples of _____ because the franchisee buys the right to use the franchisor’s approach to doing business. a. trade name franchising b. product franchising c. business format franchising d. franchise wholesaling e. logistic franchising ANS: C Business format franchising is an ongoing relationship between a franchisor and a franchisee in which the franchisor sells a franchisee the rights to use a format or approach to doing business. PTS: 1 REF: 241 Thinking KEY: CB&E Model Distribution OBJ: 15-5 TOP: AACSB Reflective MSC: BLOOMS Application 71. The first task of developing a retail strategy is to: a. b. c. d. e. create a buying organization decide what to buy define the target market create a promotional strategy define the pricing policies ANS: C The target market’s wants and needs form the foundation for a successful retail strategy. PTS: 1 REF: 241 Thinking KEY: CB&E Model Strategy OBJ: 15-6 TOP: AACSB Reflective MSC: BLOOMS Comprehension 72. Retailers control the six Ps of the retailing mix. The six Ps include the marke...
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This document was uploaded on 09/29/2013.

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