Marketing Final Exam

Marketing Final Exam

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Unformatted text preview: ries, and Fuji Heavy Industries. The Japanese “heavies” make part of the airframe of the Boeing 767 and 20 percent of one of Boeing’s newest planes, the 777. This strategy should ensure Boeing’s dominance in Japan. 103. Refer to Boeing Company. Boeing has utilized a global vision in marketing its planes in Asia. The company realizes different countries require different strategies but that effective global marketing is a key to success. Boeing is practicing: a. global marketing b. standard international marketing c. global marketing standardization d. the foreign vision e. international selling schemes ANS: A Boeing is practicing global marketing by utilizing a global vision to effectively market goods and services across national boundaries. PTS: 1 REF: 55 OBJ: 05-1 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 104. Refer to Boeing Company. The Boeing facility in China is only one branch of this huge organization. Boeing can be called a(n): a. domestic trader b. cultural trader c. multinational corporation d. export agent e. localized corporation ANS: C Boeing is heavily involved in international marketing and sales worldwide and is a multinational organization. PTS: 1 REF: 57 OBJ: 05-2 Thinking KEY: CB&E Model International Perspective TOP: AACSB Reflective MSC: BLOOMS Application 105. Refer to Boeing Company. The new American-Japanese-Chinese plane Boeing plans to design and build gives partial ownership to the manufacturing partners involved in the project. This is an example of: a. direct investment b. a joint venture c. buying-for-export agreements d. market groupings e. a contract manufacturing agreement ANS: B A joint venture occurs when a domestic firm buys part of a foreign company or joins with a foreign company to create a new entity. PTS: 1 REF: 67 OBJ: 05-4 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 106. Refer to Boeing Company. Boeing has chosen the _____ method of entering the Japanese market. a. dumping b. contract manufacturing c. licensing d. direct investment e. joint venture ANS: B Contract manufacturing is private-label manufacturing by a foreign company. Boeing has entered into a contractual agreement with Japanese manufacturers. PTS: 1 REF: 67 OBJ: 05-4 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application Wataniya Mobile Wataniya Mobile is offering cellular service in the Palestinian territories. It is only the second cell phone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund. The new service is aimed at increasing cell phone penetration, which is only 35 percent, in this economically challenged area. It has not been easy for Wataniya, though. It took two years to gain...
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This document was uploaded on 09/29/2013.

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