Marketing Final Exam

Unique to each individual such as gender age and life

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Unformatted text preview: tiator, and Bailey had no role at all. ANS: D Madison suggested the purchase and was the initiator. Wanda and Bailey both tried to influence the purchase. Ned was the decision maker. PTS: 1 REF: 91 Thinking KEY: CB&E Model Customer OBJ: 06-6 TOP: AACSB Reflective MSC: BLOOMS Application 77. All of the following are individual factors influencing consumer buying decisions EXCEPT: a. gender b. age c. family d. personality e. life cycle stage ANS: C A person’s buying decisions are influenced by personal characteristics that are unique to each individual, such as gender; age and life cycle stage; and personality, self-concept, and lifestyle. Family is a social factor influencing consumer buying decisions. PTS: 1 REF: 92 Thinking KEY: CB&E Model Customer OBJ: 06-7 TOP: AACSB Reflective MSC: BLOOMS Analysis 78. _____ is an orderly series of stages in which consumers’ attitudes and behavioral tendencies change through maturity, experience, and changing income and status. a. Socialization b. The wheel of consumerism c. The family life cycle d. e. Lifestyle consumption Acculturation ANS: C Families go through an orderly series of stages, and consumption attitudes and behaviors are influenced by one’s stage in the series. PTS: 1 REF: 93 Thinking KEY: CB&E Model Customer OBJ: 06-7 TOP: AACSB Reflective MSC: BLOOMS Knowledge 79. An individual’s _____ is a composite of psychological makeup and environmental forces. It includes people’s underlying dispositions, especially their most dominant characteristics. a. acculturation b. socialization c. personality d. autonomy e. attitude ANS: C This describes personality, which is a way of organizing and grouping the consistencies of an individual’s reactions to situations. PTS: 1 REF: 94 Thinking KEY: CB&E Model Customer OBJ: 06-7 TOP: AACSB Reflective MSC: BLOOMS Knowledge 80. _____ is how consumers perceive themselves in terms of attitudes, perceptions, beliefs, and selfevaluations. a. Socialization b. Personality c. Socialization d. Normalization e. Self-concept ANS: E This is the definition of self-concept. PTS: 1 REF: 94 Thinking KEY: CB&E Model Customer OBJ: 06-7 TOP: AACSB Reflective MSC: BLOOMS Knowledge 81. Which of the following represents the way an individual actually perceives himself or herself? a. Personal image b. Ideal self-image c. Real self-image d. Lifestyle image e. Defined self-image ANS: C Self-image can be real, which is how a consumer actually perceives himself or herself, or ideal, which is the way an individual would like to be. PTS: 1 REF: 94 Thinking KEY: CB&E Model Customer OBJ: 06-7 TOP: AACSB Reflective MSC: BLOOMS Knowledge 82. Chaz wants to be a pirate like Captain Jack Sparrow in Disney’s Pirates of the Caribbean movies. He wears a bandanna and carries a toy cutlass. Though Jack Sparrow is fictional, Chaz’s role play reveals his _____. a. superego b. compliant orientation c. ideal self-image d. real self-image e. socialization process ANS: C Ideal self...
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This document was uploaded on 09/29/2013.

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