Marketing Final Exam

Marketing Final Exam

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Unformatted text preview: tegy | CB&E Model Creativity Comprehension TOP: AACSB Reflective MSC: BLOOMS 36. A _____ allows users to decide which content is promoted on a given Web site by voting that content up or down. a. b. c. d. e. media sharing site social networking site review site virtual world social news site ANS: E This is the definition of a social news site, where users post news stories and multimedia for the community to vote on. PTS: 1 REF: 362 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Customer TOP: AACSB Reflective MSC: BLOOMS Knowledge 37. Social bookmarking sites such as Del.ici.ous and StumbleUpon differ from social news sites such as Reddit and Digg in that: a. b. c. d. e. the objective of their users is to collect, save, and share interesting and valuable links they allow users to edit the stories they find for accuracy users can change their profiles and update their status whenever they wish they treat location-based micronetworking as a game posts are limited to no more than 140 characters in length ANS: A On these sites, users categorize links with short, descriptive tags; search the sites’ databases of links by specific tags; or add their own tags to others’ links. PTS: 1 REF: 362 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity 38. Location-based social networking sites: a. b. c. d. TOP: AACSB Reflective MSC: BLOOMS Analysis are a hybrid of media sharing and social networking sites distribute digital audio and video files serially for other people to listen to or watch are essentially short messaging systems designed primarily for internal communication combine the fun of social networking with e. the utility of location-based GPS technology allow users to archive and share photos and interesting external links ANS: D Location-based social networking sites combine the fun of social networking and location-based GPS technology. PTS: 1 REF: 362 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity Comprehension TOP: AACSB Reflective MSC: BLOOMS 39. Anu is a frequent Foursquare user; she enjoys earning badges and special statuses based on the number of: a. b. c. d. e. reviews she has written visits she makes to particular locations times she “Likes” a certain link or post followers she has times her posts are retweeted ANS: B Foursquare, one of the most popular location sites, treats location-based micronetworking as a game: Users earn badges and special statuses based on their number of visits to particular locations. PTS: 1 REF: 362 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Customer TOP: AACSB Reflective MSC: BLOOMS Application 40. Which type of social media site allows users to post, read, rate, and comment on opinions about many different kinds of products and services? a. A virtual world b. A review site c. A corporate blog d. A media sharing site e. A microblog ANS: B This defines a review site. Research indicates that people trust the consu...
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This document was uploaded on 09/29/2013.

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