Marketing Final Exam

Uses effective marketing strategies and is aware of

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Unformatted text preview: markets. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Knowledge REF: 55 OBJ: 05-1 KEY: CB&E Model International Perspective 2. Global trade has reached over $11 trillion a year. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 55 OBJ: 05-1 KEY: CB&E Model International Perspective 3. About 85 percent of U.S. companies export their products to other countries on a regular basis. ANS: F About 85 percent of all U.S. exports of manufactured goods are shipped by less than 10 percent of all manufacturing businesses. PTS: 1 REF: 56 OBJ: 05-1 Thinking KEY: CB&E Model International Perspective Comprehension TOP: AACSB Reflective MSC: BLOOMS 4. Multinational companies typically begin the development of their global business with direct investment and continue using this strategy throughout the company’s life span. ANS: F Multinational companies often develop their global business in four stages. In the first stage, companies operate in one country and sell to others. PTS: 1 REF: 57 OBJ: 05-2 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Comprehension 5. Global marketing standardization presumes that the markets throughout the world are becoming more alike. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Knowledge REF: 58 OBJ: 05-2 KEY: CB&E Model International Perspective 6. The same environmental factors that operate in the domestic market also exist internationally. These factors (culture, economic and technological development, political structure and actions, demographic makeup, and natural resources) should be examined regardless of the country. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 59 OBJ: 05-3 KEY: CB&E Model International Perspective 7. Even if all parties to a global business transaction are fluent in a common language, other cultural factors could interfere with the communication process. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Comprehension REF: 59-60 OBJ: 05-3 KEY: CB&E Model International Perspective 8. While some countries have elements of both capitalism and som, most nations are at one political extreme or the other. ANS: F Rarely will a political environment be at one extreme or the other. Rather, elements of many systems are often present. PTS: 1 REF: 61 OBJ: 05-3 Thinking KEY: CB&E Model International Perspective Comprehension TOP: AACSB Reflective MSC: BLOOMS 9. According to research done by the World Bank, countries with the greatest amount of business regulation foster the strongest economies. ANS: F Those with the least amount of business regulation foster the strongest economies. PTS: 1 REF: 61 OBJ: 05-3 Thinking KEY: CB&E Model International Perspective Comprehension TOP: AACSB Reflective MSC: BLOOMS 10. The U.S. government limits the amount of sugarcane that is imported into the country. This is an example of a quota. ANS:...
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