Unformatted text preview: sence in responding
to any customer question, especially in this day where airfare can increase dramatically in just a
couple of hours. Paul is devoted to:
improving service delivery
reducing discrepancies of assortment
reducing wait time
managing service capacity
The Internet is an alternative channel for delivering these deals. Kayak is a service organization.
KEY: CB&E Model Strategy OBJ: 13-8 TOP: AACSB Reflective MSC: BLOOMS Application R. H. Kurt & Son
R. H. Kurt & Son, Inc. distributes rifles for both hunting and target shooting, rifle barrels,
triggers, cleaning equipment, and reloading equipment to sporting equipment retailers and many
large discount stores. It carries products from 41 different manufacturers. The manufacturers
whose products it carries are known for producing superior products and are leaders in their
industries. In addition, Kurt is able to repair damaged rifles through its gunsmith service, which is
available to all of its retailers.
95. Refer to R. H. Kurt & Son. Its marketing channel is composed of:
the distribution, objectives, strategies, and
tactics used to move products from the
manufacturer to the retailer
any organization that had a part in moving the
product from the distributor to the retailer
the functions of transportation, storage,
inventory control, materials handling, and
the 41 different manufacturers, R. H. Kurt, the
retailers it serves, and their customers
all organizations in the industry that make it
possible for a consumer to buy his or her
A marketing channel is a set of interdependent organizations that facilitate the transfer of
ownership as products move from producer to business user or consumer.
KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 96. Refer to R. H. Kurt & Son. Customers at retail stores only want one rifle or one scope. They do
not want to buy in the quantities the manufacturers need to sell. This _____ is overcome by the
discrepancy of quantity
discrepancy of assortment
discrepancy of facilitation
discrepancy of possession
Discrepancy of quantity is the difference between the amount of product produced and the
amount an end user wants to buy.
KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 97. Refer to R. H. Kurt & Son. When Kurt combines products from 41 different manufacturers into a
collection retail buyers want available at one place, it is engaging in: a.
e. a transactional function
creating an assortment
a facilitating function
integrating its promotional functions
compressed distribution ANS: B
See Exhibit 13.2.
KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Application 98. Refe...
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- Fall '13
- Marketing, AACSB Reflective, CB&E Model Strategy, CB&E Model