Marketing Final Exam

Wait time e managing service capacity ans a the

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Unformatted text preview: sence in responding to any customer question, especially in this day where airfare can increase dramatically in just a couple of hours. Paul is devoted to: a. improving service delivery b. maximizing queues c. reducing discrepancies of assortment d. reducing wait time e. managing service capacity ANS: A The Internet is an alternative channel for delivering these deals. Kayak is a service organization. PTS: 1 REF: 214 Thinking KEY: CB&E Model Strategy OBJ: 13-8 TOP: AACSB Reflective MSC: BLOOMS Application R. H. Kurt & Son R. H. Kurt & Son, Inc. distributes rifles for both hunting and target shooting, rifle barrels, triggers, cleaning equipment, and reloading equipment to sporting equipment retailers and many large discount stores. It carries products from 41 different manufacturers. The manufacturers whose products it carries are known for producing superior products and are leaders in their industries. In addition, Kurt is able to repair damaged rifles through its gunsmith service, which is available to all of its retailers. 95. Refer to R. H. Kurt & Son. Its marketing channel is composed of: a. the distribution, objectives, strategies, and tactics used to move products from the manufacturer to the retailer b. any organization that had a part in moving the product from the distributor to the retailer c. the functions of transportation, storage, inventory control, materials handling, and order processing d. the 41 different manufacturers, R. H. Kurt, the retailers it serves, and their customers e. all organizations in the industry that make it possible for a consumer to buy his or her desired product ANS: D A marketing channel is a set of interdependent organizations that facilitate the transfer of ownership as products move from producer to business user or consumer. PTS: 1 REF: 201 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 96. Refer to R. H. Kurt & Son. Customers at retail stores only want one rifle or one scope. They do not want to buy in the quantities the manufacturers need to sell. This _____ is overcome by the marketing channels. a. discrepancy of quantity b. spatial discrepancy c. discrepancy of assortment d. discrepancy of facilitation e. discrepancy of possession ANS: A Discrepancy of quantity is the difference between the amount of product produced and the amount an end user wants to buy. PTS: 1 REF: 202 Thinking KEY: CB&E Model Distribution OBJ: 13-1 TOP: AACSB Reflective MSC: BLOOMS Application 97. Refer to R. H. Kurt & Son. When Kurt combines products from 41 different manufacturers into a collection retail buyers want available at one place, it is engaging in: a. b. c. d. e. a transactional function creating an assortment a facilitating function integrating its promotional functions compressed distribution ANS: B See Exhibit 13.2. PTS: 1 REF: 205 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Application 98. Refe...
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This document was uploaded on 09/29/2013.

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