Marketing Final Exam

Wholesalers or retailers a merchant wholesaler b

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Unformatted text preview: etailers are firms that sell mainly to consumers. PTS: 1 REF: 204 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 21. A(n) _____ is an institution that buys goods from manufacturers, takes title to these goods, and resells them to businesses, government agencies, and/or other wholesalers or retailers. a. merchant wholesaler b. agent c. drop shipper d. channel cooperative e. marketing cooperative ANS: A This is the definition of a merchant wholesaler. PTS: 1 REF: 204 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Knowledge 22. W.W. Grainger, Inc., is one of the world’s largest business-to-business distributors of equipment, component parts, and supplies in the United States and Canada. It has ownership title to over 220,000 products, which are stocked in one national and nine regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers. W.W. Grainger is an example of a(n): a. agent or broker b. merchant wholesaler c. retailer d. consumer market e. hypermarket intermediary ANS: B A merchant wholesaler is an institution that buys goods from manufacturers and resells them to other wholesalers and retailers. Merchant Wholesalers receive and take title to the goods, own warehouses, and ship the products they sell. PTS: 1 REF: 204 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Application 23. Long Island Lefty provides retailers and other businesses with the latest and the best products for left-handed consumers. It buys all types of products from a variety of manufacturers and stores the merchandise in its New York warehouse until purchased by buyers. Long Island Lefty does not sell to end users and is an example of a(n): a. agent or broker b. merchant wholesaler c. retailer d. consumer market e. hypermarket intermediary ANS: B A merchant wholesaler is an institution that buys goods from manufacturers and resells them to other wholesalers and retailers. Merchant wholesalers receive and take title to the goods, own warehouses, and ship the products they sell. PTS: 1 REF: 204 Thinking KEY: CB&E Model Distribution 24. Agents and brokers: a. b. c. d. e. OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Application have a great deal of control and risk invested in the goods only represent manufacturers in sales situations have a great deal of input on the terms of the sale generally are on salary with the manufacturer do not take title to merchandise ANS: E Agents and brokers represent retailers, wholesalers, or manufacturers in sales situations, but the agent or broker generally has little input into the terms of the sale. Agents and brokers generally receive a fee or commission and do not take title, control, or risk concerning the merchandise. PTS: 1 REF: 204 Thinking KEY: CB&E Model Distribution OBJ: 13-2 TOP: AACSB Reflective MSC: BLOOMS Analysis 25. _____ are interm...
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This document was uploaded on 09/29/2013.

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