Marketing Final Exam

With a company in france from which it gets its

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Unformatted text preview: as entered into a strategic alliance with a company in France from which it gets its elevator door systems. It has a similar agreement with a manufacturer in Japan that provides it with special motor drives. A manufacturer in Spain has worked closely with Otis to create small geared parts necessary for the manufacture of elevators. The component parts are assembled at its plant in the United States. Otis elevators can be found in buildings all over the world. Otis Elevators is an example of a(n): a. cultural marketer b. global trader c. multinational corporation d. exporting company e. global enterprise ANS: C Otis Elevators is heavily engaged in international trade beyond exporting and importing. PTS: 1 REF: 57 OBJ: 05-2 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 13. Claiborne, Inc. produces leather accessories for motorcycle riders and is in the first stage of creating its global business. This means that Claiborne: a. operates in one country and sells to others b. has set up a foreign subsidiary c. operates an entire line of business in another country d. has top executives and core corporate functions in different countries e. operates in every country in the world ANS: A The first stage is where companies operate in one country and sell to other countries. PTS: 1 REF: 57 OBJ: 05-2 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 14. Defeet International creates its apparel in North Carolina and sells it domestically and abroad. The company is in which stage of global business? a. Stage one b. Stage two c. Stage three d. Stage four e. Stage five ANS: A Defeet is in stage one, where the company is creating the product in one country, the United States, and selling to other countries. PTS: 1 REF: 57 OBJ: 05-2 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Application 15. In which stage do multicultural companies operate when they set up foreign subsidiaries to handle sales in one country? a. Stage one b. Stage two c. Stage three d. Stage four e. Stage five ANS: B Stage two is characterized by a multinational company setting up foreign subsidiaries to handle sales in one country. PTS: 1 REF: 57 OBJ: 05-2 TOP: AACSB Reflective Thinking KEY: CB&E Model International Perspective | CB&E Model Strategy MSC: BLOOMS Knowledge 16. Cooley Manufacturing is a multinational company selling plumbing components around the world. This company has progressed to the point that it operates an entire of line of business in several other countries. Which stage of multinational business does this represent? a. Stage one b. Stage two c. Stage three d. Stage four e. Stage five ANS: C Stage three is characterized by operating an entire line of business in another country. PTS: 1 REF: 57 OBJ: 05-2 TOP: AACSB Reflective Thinking KEY: CB&E...
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This document was uploaded on 09/29/2013.

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