Marketing Final Exam

With these companies ans t pts 1 top aacsb reflective

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Unformatted text preview: any financial relationship she may have with these companies. ANS: T PTS: 1 TOP: AACSB Reflective Thinking MSC: BLOOMS Application REF: 359 OBJ: 22-5 KEY: CB&E Model Strategy 15. A large part of Twitter’s success results from the one-dimensional nature of the platform —it is limited to text messages only, which makes it simpler for people to use than platforms that allow the sharing of photos or external links. ANS: F Twitter is actually a very versatile platform, and tweets can be amended with photos, videos, and external links. PTS: 1 REF: 359 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity Comprehension TOP: AACSB Reflective MSC: BLOOMS 16. Facebook can best be characterized as a microblog. ANS: F Facebook is best characterized as a social networking site. PTS: 1 REF: 360 Thinking KEY: CB&E Model Strategy OBJ: 22-5 TOP: AACSB Reflective MSC: BLOOMS Comprehension 17. Estefan works as a production editor for a major textbook publisher. He hopes to build a list of freelancers whom he can call on to edit and proofread materials for his company. LinkedIn would be a good place for Estefan to find such individuals. ANS: T PTS: 1 TOP: AACSB Reflective Thinking Promotion MSC: BLOOMS Application REF: 361 OBJ: 22-5 KEY: CB&E Model Strategy | CB&E Model 18. Teenage boys make up the vast majority of YouTube users. ANS: F YouTube attracts a diverse base of users: Age and gender demographics are remarkably balanced. PTS: 1 REF: 361 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Customer Comprehension TOP: AACSB Reflective MSC: BLOOMS 19. Alison visits Reddit and Digg several times each day, where she posts links to material she finds interesting. She also votes either up or down links that others have posted based on whether she liked or disliked them. Alison clearly enjoys using social news sites. ANS: T PTS: 1 TOP: AACSB Reflective Thinking Creativity MSC: BLOOMS Application REF: 362 OBJ: 22-5 KEY: CB&E Model Strategy | CB&E Model 20. A review site allows consumers to post, read, rate, and comment on opinions regarding a wide variety of goods and services. ANS: T PTS: 1 TOP: AACSB Reflective Thinking Creativity MSC: BLOOMS Knowledge REF: 362-363 OBJ: 22-5 KEY: CB&E Model Strategy | CB&E Model 21. Marketers have largely been frustrated in their attempts to engage with consumers through virtual worlds and online gaming because consumers of these environments are usually so intent on playing the games that they notice little else. ANS: F The field of virtual worlds is a growing consideration for social media marketing. Several businesses have developed advantageous presences in virtual world environments. PTS: 1 REF: 363 OBJ: 22-5 Thinking KEY: CB&E Model Strategy | CB&E Model Creativity Comprehension TOP: AACSB Reflective MSC: BLOOMS 22. The major impact of new platforms such as the iPhone and BlackBerry on social media Web sites is that consumers can access such sites from virtually anyw...
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