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Unformatted text preview: ners to better support—but
also challenge—the businesses a “use case” that detailed the steps required to address
the HR issue at hand. Next, a set of the most relevant
quantitative, qualitative, and process-related KPIs could
be derived and made accessible in a TWM online “cockpit,” tailored to the speciﬁc needs of the business partners. As a result, transparency on these KPIs can be provided instantaneously as executives sort out the
strategic-use cases and HR challenges.
One early outcome from TWM has been Deutsche
Telekom’s labor-cost management pilot, spanning labor
cost issues from collective bargaining and strategy development to systematic labor-cost monitoring and benchmarking across foreign assets. The company thus has
gained an eﬀective instrument to identify and counteract
negative cost developments on an international scale. A
second early outcome was the skills-based restructuring
of the company’s systems-integration business.
By tying HR’s activities closely to the strategic business
challenges, TWM has made HR professionals even more
relevant for the business side, shiing their role from executing strategy to being independent challengers and
true strategic partners. The TWM measures derive directly from speciﬁc business
challenges, whether related to location, demography, or
other variables. For each challenge, the company deﬁned T B C G • W F P M A Building Flexibility
in the Workforce T o maintain a lean, agile workforce, highcent above the average. (See the sidebar “Short-Time
performing companies favor measures that
Work in Germany: Using a Flexibility Measure to Avoid
increase ﬂ e xibility, such as job mobility or
streamlining processes. By contrast, lowperforming companies tend to rely on layoﬀs
Three other ﬂexibility measures were also touted as
and other cutback measures to weather crises. Cutback
highly eﬀective. Reinforcing job mobility allows companies
measures destroy morale and ultimately are less eﬀective
to respond to economic vicissitudes without laying
than ﬂexible approaches. A creative, balanced approach tooﬀ employees. At Oracle Corporation in the Philippines,
ward these workforce measures gives compafor instance, employees from one oﬃce
nies the tools to help them emerge from ecothat had excess capacity would help at
nomic crises stronger than before.
another oﬃce that was quite busy, said Judestroy morale and
dith Rivera, HR director. Tightening hiring
are less effective
The global economic recession of the last
criteria typically results in the hiring of
few years has underlined the importance
fewer, but higher-potential, employees,
of a ﬂexible workforce. Flexibility enables
while streamlining processes allows more
agility in both strategy and execution—for
work to be done with less eﬀort.
example, allowing companies to move
quickly into a new market or shut down an underperFlexibility measures are su...
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This document was uploaded on 09/30/2013.
- Fall '13