Documenting Creativity Explanation

Documenting Creativity Explanation - Documenting Creativity...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Documenting Creativity You’re±gonna±make± 2±videos .±Yup.±Not±those±videos±that±you±only±share±with±your±significant±other±that±they±promise±to±erase± right±afterwards,±but±never±do±and±you±end±up±fighting±over± them±once±you±break±up.±NO.±No,±you’re±going±to± do±something± useful.±Something±creative.±Something±about±brands±and±essences.±And.±It.±Will.±Be.±Awesome. ± ± What:± ± Step±1:± Choose± one±of±these±client ± Land±Rover,±IKEA,± American±Apparel,±Charmin ± ± Step±2:±Make±a±v ideo± ± Film±a ±creative±brand±essence±vid eo± (2±minutes ±max) ± that±provides±a±sensory±representation±of±a±brand’s±soul.±THIS±IS±NOT± A±COMMERCIAL.±It±is±a±motion -oriented±mood±piece±that±captures±the±brand’s±spirit±and±positioning±that±you’re±proposing± for±the±brand.± What±does±the±brand±feel±like?±Sound±like?±Taste ±like?±This±video±is±your±canvas.±Paint±with±your±brain. ± ± Step±3:±Make±another±v ideo± ±
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern