Ben sherman Marketing mix.pdf - Assignment Guide: Marketing...

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1Assignment Guide: Marketing Mix Case study- Ben ShermanTable of ContentSummary/ Abstract........................................................................................................2Introduction...................................................................................................................2The Understanding of Marketing Mix: 4 P’s and 7 P’s..................................................2Product....................................................................................................................3Place........................................................................................................................3Price.........................................................................................................................3Promotion...............................................................................................................3The extended 7 Ps:.........................................................................................................4People......................................................................................................................4Processes.................................................................................................................4Physical Evidence....................................................................................................4The Analysis of How Ben Sherman Implement the Marketing 4 P's...........................5Products and Ben Sherman....................................................................................5Product life cycle..............................................................................................5Price and Ben Sherman..........................................................................................6Place and Ben Sherman..........................................................................................8Distribution channels.......................................................................................8Promotion and Ben Sherman.................................................................................9Promotional Activity......................................................................................10Conclusion....................................................................................................................11
2Summary/ AbstractGenerally summarize what your entire assignment report is about, usually aparagraph, at most half page.Example:The purpose of this essay is to identify the definition of (7 P’s) / 4 P’s namely Product,Price, Place and Promotion, and provide the analysis of how 4 P’s supported BenSherman in marketing strategies and management.IntroductionIntroduce the background of Ben Sherman and give academic definition of 4 P’s and7 P’s. (Note: you need reference for this).Example:Ben Sherman is a globally recognized lifestyle brand. It has grown from its businessbeginnings in quality shirts in Brighton in 1963 and is now sold in 35 countriesaround the world. It has expanded into the USA, Europe, and Australasia (citation).Give a bit of your own understanding or analysis.Example:Ben Sherman has developed a balanced marketing mix. This is often referred to asthe 4 P”s - product, price, promotion and place. By getting the mix right, thecompany ensures that its products reach the market segments it is aiming the brandat. This approach helps the business remain competitive and extends its marketshare and influence.The Understanding of Marketing Mix: 4 P’s and 7 P’sIn this part, you will need to give the relevant academic explanation of the concept of4 P’s and 7 P’s. Also, the proper citations and references are required.Example:Simply put the Marketing Mix is a tool used by businesses and Marketers to helpdetermine a product or brands offering. The 4 Ps have been associated with theMarketing Mix since their creation by E. Jerome McCarthy (1960).
3The Marketing Mix 4 Ps:Source: marketingmixProductThe Product should fit the task consumers want it for, it should work and it should bewhat the consumers are expecting to get.PlaceThe product should be available from where your target consumer finds it easiest toshop. This may be High Street, Mail Order or the more current option viae-commerce or an online shop.PriceThe Product should always be seen as representing good value for money. This doesnot necessarily mean it should be the cheapest available; one of the main tenets ofthe marketing concept is that customers are usually happy to pay a little more forsomething that works really well for them.

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Term
Winter
Professor
N/A
Tags
Marketing, Ben Sherman

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