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Unformatted text preview: Understand the Association Principle (ex: advertising) Understand operant conditioning in terms of punishment and reinforcement (BOTH positive and negative). Includes: Types of reinforcers, principle of shaping Law of Effect Know the 4 schedules of partial reinforcement: 1. fixed ratio (FR) 2. variable ratio (VR) 3. fixed interval (FI) 4. variable interval (VI) Know the consequences or side-effects of punishment + =...
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This note was uploaded on 04/07/2008 for the course PSYCH 100 taught by Professor Matchock,robert during the Spring '07 term at Pennsylvania State University, University Park.
- Spring '07
- Classical Conditioning