LESSON4Marketing Strategy Quiz_ Principles of Marketing - BUS201_503.pdf

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2/27/2021Marketing Strategy Quiz: Principles of Marketing - BUS201_5031 / 1 ptsQuestion 1The company BarkBuddy decided to pursue aproduct allowing customers to use its phone appto find a dog for adoption. The app lets apotential owner swipe through profiles of nearbydogs needing a home with a simple Yes or No.Its users tell BarkBuddy what they are lookingfor in a dog and fill out a form for a pre-screening. BarkBuddy’s details indicate that ithas decided on its:strategytacticsCorrect!Correct!objectives
1/101 / 1 ptsQuestion 2Patagonia’s mission is to, “Build the bestproduct, cause no unnecessary harm, usebusiness to inspire and implement solutions tothe environmental crisis.” To match this mission,they design and sell useful things made to lastand ask their customers not to buy what theydon’t need or can’t really use. This statement isan example of a mission statement affecting thecompany’s:
2/27/2021Marketing Strategy Quiz: Principles of Marketing - BUS201_503
2/101 / 1 ptsQuestion 4If a corporation sets a company objective ofincreasing its net profit this year by 5%, what
1 / 1 ptsQuestion 3Skullcrushers makes bodybuilding weights andweight bars. For 2016 they plan to offer a newproduct line of weight benches to themarketplace. It planned on increasing its marketshare in the bodybuilding equipment market 5%by rolling out marketing campaigns to extremeathletes and obtain 1000 new leads for its newproduct line by July 2016. This is an example ofa company’s:Correct!Correct!
2/27/2021Marketing Strategy Quiz: Principles of Marketing - BUS201_5033/10marketing objectives and strategy are beingused to achieve the corporate objective?

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Term
Winter
Professor
GIBBS
Tags
Marketing, Marketing Strategy quiz

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