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The Cultural Phenomenon of YouTube Paper

Keen has criticized technological advancements in the

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Unformatted text preview: iller of performing humiliating acts that would be detrimental to his professional career. When condemned for the video Robinson Gibbons 4 responded, “We never put that out as an ad. Someone put it on YouTube” (Keen 66). Truth is becoming a blurred concept because of the Internet. Andrew Keen summarizes present day media by saying, “One person’s truth becomes as ‘true’ as anyone else’s. Today’s media is shattering the world into a billion personalized truths, each seemingly equally valid and worthwhile” (Keen 17). This skewed truth threatens intellectualism as a whole. This behavior undermines credible campaigns, and ultimately, the broadcast industry. YouTube has also impacted the music industry. Thousands of music videos are available to users for free, making the necessity of buying music obsolete. This idea of accessible, free music encourages illegal downloads. Author Andrew Keen, critic of YouTube and other Internet developments, stated in his book The Cult of the Amateur, “As a consumer, why buy an album when you can cherry-pick the one or two songs you really want? With fewer and fewer people buying the physical albums, where is the money for the record industry and the recording stars?” (Keen 111). Chairman of the Recording Industry Association of America, Mitch Bainwol, said, “At any given time, three to five million people are on the Internet, downloading music and violating copyright law”(Greenblatt, Future of the Music Industry). People do not want to pay for CDs and full albums. Dropping record sales YouTube does not provide these illegal downloads, however it does encourage the belief that artists do not need revenue from record sales. “First the print media suffered, then the music industry suffered, perhaps television is next,” says Daniel Franklin, executive editor of The Economist (Greenblatt, Television’s Future). Television has not shown any significant signs of being negatively Gibbons 5 affected by YouTube. While broadcast networks’ audience share may be shrinking, and people are uploading 70,000 videos a day on YouTube, even the most popular viral videos are viewed by fewer people than a fairly successful network television show (Greenblatt, Television’s Future). Approximately one third of regular television viewers have watched a show online, with most viewing a streaming program that they normally watch on television (Greenblatt, Television’s Future). This is an encouraging statistic for television. Similar to the music industry, the telev...
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