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Media Pitch Plan 1 PRLN8121-21W Media Relations and Crisis Communication Media Relation Plan Lepakshi Gosain – 8677802 Professor Diana Degan Sunday, February 14, 2021
Media Pitch Plan 2 Media Relations Plan for Belfor Property Restoration Services Description of the Client – Belfor Property Restoration Services is a company that provides services for fixing properties damaged by water, fire, storms, or mold across Canada. It operates more than 35 company-owned full-service restoration offices in 8 provinces across Canada. Situation – Many communities in New Hamburg, Ontario, are experiencing periodic flooding and resulting in damaging properties. Therefore, Belfor is planning to provide a new service at 78 Peel Street, New Hamburg, Ontario, that would also serve other communities along the Nith River like Ayr, Ontario, across the Doon Campus highway. Strategic Media Relations Plan (Different Angles) 1. People have a lot of trouble arising from water, fire, storm, and many more, which leads to open the new services for the people living in New Hamburg and its nearby communities along the Nith River like Ayr, Ontario. Therefore, they are set to open a new office service at 78 Peel Street in May 2021. News Value - Timeliness – Opening of an office in May 2021 - Proximity – This story is related to the people living in New Hamburg - Impact – The people of the area are affected due to frequent flooding, fire, storm, and many more.

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