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Unformatted text preview: ervers" are people who attempt to defend society.
Your Answer: True
Correct 18. Core beliefs and values are more open to change than are secondary beliefs and values.
Your Answer: False 8/27/2012 2:58 PM Your Results for "Concept Check Quiz " 4 of 4 http://wps.prenhall.com/wps/grader Correct 19. Oil is a infinite, renewable resource.
Your Answer: False 20. Many poor nations are doing little about pollution largely because they lack the funds or the
Your Answer: True
Correct 21. What are the steps a company can take to improve the quality of its marketing intelligence?
Chapter 3 Page 72
There are several steps a company can take to improve the quality of its marketing
intelligence. A company can train and motivate the sales force to spot and report new
developments. A company can motivate distributors, retailers, and other intermediaries to
pass along important intelligence. A company can also network externally. 22. The text describes ten megatrends that help shape the consumer landscape. Name these
Centers of economic activity will shift profoundly.
Public-sector activities will balloon.
The consumer landscape will change and expand.
Technological capability will transform how people live.
The battlefield for talent will shift.
The role and behavior of big business will come under increased scrutiny.
Demand for natural resources will grow.
New global industry structures will emerge.
Management will go from an art to science.
Ubiquitous access to information will change the economics of knowledge. 8/27/2012 2:58 PM...
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This note was uploaded on 10/06/2013 for the course BUSI 520 taught by Professor N/a during the Fall '12 term at Liberty.
- Fall '12