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Unformatted text preview: n grade. 3) All students enrolled in this course are responsible for abiding by the guidelines outlined in the University’s Code of Academic Integrity. You can find the full Code in the Policy Notebook for the Cornell Community. The following passage, found in the Code’s introductory paragraphs, broadly describes your key responsibilities: “Absolute integrity is expected of every Cornell student in all academic undertakings. Integrity [is] grounded on the concept of honesty with respect to intellectual efforts of oneself and others. Academic integrity is expected, not only in formal coursework situations, but in all university relationships and interactions connected to the educational process, including the use of university resources. A Cornell student’s submission of work for academic credit indicates that the work is the student’s own. All outside assistance should be acknowledged. In addition, Cornell students have a right to expect academic integrity from each of their peers.” 4) Students with Disabilities: Note to students with disabilities: If you have a disability‐related need for reasonable academic adjustments in this course, provide me with an accommodation letter from Student Disability Services. Students are expected to give two weeks’ notice of the need for accommodations. If you need immediate accommodations for physical access, please arrange to meet with me within the first two class meetings. 3 COURSE REQUIREMENTS AND EVALUATION Your evaluation will be based on your class participation, marketing analysis final project, 3 exams, and multiple extra credit opportunities provided throughout the semester. Class Participation: 20% Marketing Analysis Final Project 20% Exam 1: 20% Exam 2: 20% Exam 3: 20% Extra Credit Research Participation: TBA Class Participation 20% I expect that you all realize the importance of participating and contributing to class discussions. Note that your mere presence is not sufficient to earn points for class participation. What matters more is the quality of your contributions to class discussions. 20% of the total grade will comprise of participation in class discussions (i.e., by making meaningful comments), participation through clickers (some are gradable), and participation in our course blog. To elaborate on the third element, your outside‐of‐class participation involves your activities with our course blog (http://discussmkt.blogspot.com/). Blog is a more effective learning tool for our course since the marketing and consumer behavior subject heavily involve sensory (e.g., visual and auditory) stimulations, which a blackboard website cannot accommodate. I encourage you to keep up‐to‐date on current marketing events. Sharing news from the real‐world is an excellent way for us to apply the concepts we are discussing in class. Specifically, contribute to our course blog by (1) writing about a topic covered in class (anything you would like to add or have a question about) or (2) posting links to articles or embed (YouTube) commercials that you encounter outside of class, that are relevant to course concepts, and thus that you think other students might benefit from readin...
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- Fall '12