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HADM2410-Chun-Syllabus-2013 Fall

Readkbmch4 923mon marketingresearch

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Unformatted text preview: marketing, blogging, online direct, viral video, and more. Read KBM Ch. 16 Due: Marketing Final Paper 11/25 (Mon) Guest Speaker 11/27 (Wed) THANKSGIVING RECESS 12/2 (Mon) Customer Satisfaction, Service Failure, Recovery, and Loyalty We examine service quality, service recovery strategies and the importance of profitable, loyal customers. 12/4 (Wed) Review Session 12/19 (Thur) Exam 3 (Final Exam) (9:00 am – 11:30 am) In‐class Activity: JetBlue Service Recovery 8...
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