5203_-_Ch._1_-_The_Role_of_Comm._in_Contemp._Organ

Importanceofcommunicationnetworksorganization

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Unformatted text preview: onal hierarchy) – Gangplank theory (horizonal/informal networks) • Behavioral Approach – 1950s – Manager’s behavior, especially communication skill, economics, anthropology (cultural development), psychology, and sociology were all applied to understanding communication on the job • Human Relations Approach – 1990s – need to link communication skill with managerial effectiveness (win friends & influence people) ­ Focus on interpersonal communication – McGregor’s Theory X & Y; Theory Z; Maslow’s hierarchy of needs, etc. – Importance of communication networks, organization structure, and two­way communication surfaced – All this gave rise to employee empowerment • Empowerment – (1990s) – – – Power sharing; decentralization of power Participatory; share vision & share info Managers must learn to delegate, facilitate, listen, and trust • Effective managers see the interdependence of • jobs, organization, and communication Managerial communication is situational – Direct/autocratic may be appropriate for a particular situation • Participative style may be appropriate for • another situation Effective communication is contingent on the situation (Contingency Approach...
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