Hometown Consignment Business Plan PresentationOhio Christian UniversityToni M HorsleyDecember 13, 2020BUS2200 Entrepreneur Basics (ONLF20)Professor Micah Dorsey
Executive Summary Hometown Consignment is not only a consignment shop but also a thrift store, selling gently used clothing, handbags, accessories, shoes and much moreOur shop sells only female clothing ranging in age from 13 to 42 years of ageWe offer in person as well as online consignment and shoppingHometown Consignment does not follow trends – we have merchandise dating back to the 80s and 90sWe want everyone to be able to come into our shop, find inexpensive, great quality items, that fit their unique styleOur company offers a family friendly environmentMost importantly, our consignment fees are 10% less than competitors
Business DescriptionHometown Consignment will be an in-person and online retailer specializing in women's clothing, accessories, shoes, and handbagsOur staff outsources Hometown Consignment's items through various methods such as bulk purchasing, thrifting at other shops, garage sales, trading, eBay, and much more
Mission Statement Hometown Consignment's mission is to offer a unique spin on thrifting, and consignment that offers a wide variety of gently used clothing and accessories at affordable pricesOur unique spin is our online site aimed to people with busy schedules and people who have health related issues
Vision Statement"Our vision at Hometown Consignment is to change the rules of the consignment. The business, consigners, and shoppers can all make a significant profit together.“Once our business takes off and becomes financially stable, we aim to lower our consignment fee of 50%, slowly to 30%
Marketing PlanNearly 1 billion people survive on less than $1 a day, and more than half the world's population lives on less than $10 a day, and 83% of single parents are mothers. (2020) We want to make our items as cheap as possible without cutting corners on qualityWe strictly sell female clothing to provide more variety and invest more money into the choicesWe want women struggling financially to feel comfortable in the clothing they must wear every dayOur target audience is households with a low yearly income of $15,000.