Marketing Review -2.pdf - Chapter 8 Explain what market...

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Chapter 8 Explain what market segmentation is and when to use it
Identify the five steps involved in segmenting and targeting markets
Develop a market-product grid to identify a target market and recommend resulting marketing actions
Explain how marketing managers position products in the marketplace.
Market Segmentation involves aggregating prospective buyers into groups that have two key characteristics. What are they?
In terms of market segments and products, what are the three market segmentation strategies?
The process of segmenting and targeting markets is a bridge between which two marketing activities?
What is the difference between the demographic and behavioral bases of market segmentation?
What factor is estimated or measured for each of the cells in a market-product grid?

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